I can't see how it makes us look obsessed when all we are doing is taking the piss. I take the piss out of the Mags any time I can and a plane going over the stadium with a message for them and possibly the TV viewers is going to generate a laugh by the vast majority of people, not condemnation. Overall there will be few people who will be saying "look at their obsession, why didn't they just give to charity?"
The excess is going to SAFC Foundation and I'm sure we'll go over the money to cover the plane to ensure they get a donation. The plane is simply a catalyst to get people to give something but also know that the excess is going somewhere rather than an individual's pocket.
If someone started a thread on here simply asking to give to SAFC Foundation then do you honestly think it would generate the same interest and amount? It probably wouldn't and not everyone may want to donate to the specific charity alone and may prefer others. That's the sad fact I suppose and that's because there's that many charities out there so 'gimmicks' like this sometimes persuade people to put their hands in their pockets when they normally wouldn't.
If just asking for a donation on here for a charity did work then you'd have people from numerous charities asking to hoy threads up. Or how long before you could ask again for the same charity? It would end up with donation request saturation and people would end up giving nowt. Well that's my opinion anyway and maybe I'm wrong but I do feel that 'gimmicks' do help sometimes and it's not as if we want to drop a bomb on them