The ITV bosses will be the ones who came up with the idea - why would they then tell him to pretend not to know the answers?Think the lifeline ask the host is pointless, just scrap it, I think he's been told by the itv bosses not to know it on purpose, he's never knew one yet. That's the fix in this show
And, to be fair, he has answered a few. Plus when he's not sure or simply has no idea, he doesn't beat about the bush when telling them.