My mate gave me a book years ago about Adidas, then obviously Puma from their beginnings to the modern day. It's a f***ing brilliant story of exceptional shithousery of the highest order, which explains the origin of the corruption at FIFA and the Olympics. When it gets to the 70s and Nike appear from almost nowhere to attempt to usurp them it's shocking. Like Pol Pot waltzing into Stalin's bedroom and putting Antiques Roadshow on whilst him and Hitler are arguing about Human rights. Hippy bastards.Nike is a fascinating brand like. All their gear is horrible but they charge a fortune for it. Their marketing campaigns are superb to be fair like. I bet they could sell snow to the eskimos.