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Tom Burwell - Interim CEO Podcast

Well I've just finished it 75 minutes long but very interesting. He definitely wants to increase the ground capacity mainly for corporate that's were the money is.
 

old supporter said:
Well I've just finished it 75 minutes long but very interesting. He definitely wants to increase the ground capacity mainly for corporate that's were the money is.
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Yep
If fans want us to ‘spend big’ or show ambition they’ll have to get used to inflated fees for tickets, moved for corporate etc it’s sink or swim at the level we are at unfortunately on these things
 
Enjoyed that. Really interesting and informative. What a switched on bloke. Feels we are in safe hands but also with a lot of ambition. To establish ourselves we have to grow the business side and expand our global fan base. Sounds like defo plan to expand the east stand as he says 10000 seats of which 3000 would be corporate. Really worth a listen although it’s 76 min long
 
Maxie said:
Aye re played and caught that bit.

So, its 95% of what, 20% (or less) of the seats.
You'd actually think they'd wanna do "premium" one on one cos its a sales pitch .
Obviously its all about maximising efficiency

Interesting as in, if the club stopped f***ing up the experience of some premium customers (or former) they wouldn't need to ring up;):lol:
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Interesting as in I'm wondering if theres a different line they use or a more bespoke service.
 
Fascinating stuff. Cones across extremely well, but also as a difficult task. A commercial cut throat business that has to also look after fans and the lifeblood of the club. Expand worldwide without losing identity etc etc.

All in all that’s the world we now operate in, but the whole structure of the club, what they’re trying to do and the caliber of people in place at the club is highly impressive and undoubtedly positions us to be a big player in the PL.
 
Safc1987 said:
Yep
If fans want us to ‘spend big’ or show ambition they’ll have to get used to inflated fees for tickets, moved for corporate etc it’s sink or swim at the level we are at unfortunately on these things
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As he said the percentage of profit for corporate is massive compared to normal seats.
 
That’s an interesting interview, once you get used to one of the interviewers wearing shorts and asking a few unnecessary questions.

For an interim CEO, Burwell has got a lot of energy and drive and is well connected. The impression is that the ownership group is focussed but also able to operate in a changing sporting landscape. We can be more strategic now that we have survived year one in the premier, as longer parachute payments are guaranteed. That won’t be too high in their thinking though, the clear impression was the intention to try to strengthen and grow year on year.

Compare this to the likes of Martin Bain and previous post holders.
 
FalkirkMackem said:
Give over man - its clearly simplification for the purpose of the interview
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It's just not true though. Embellishment would be that there's 1 in 11 and you bump it to "1 in 10".

Taking the population of Sunderland and dividing it by season ticket holders is a made up number
 
woodlebert said:
It's just not true though. Embellishment would be that there's 1 in 11 and you bump it to "1 in 10".

Taking the population of Sunderland and dividing it by season ticket holders is a made up number
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You have no idea if its true though. We could have 28k within the city of Sunderland, which they would know by members postcode.

I doubt it is true but don't know for certain.
 
Mowgli said:
Interesting as in I'm wondering if theres a different line they use or a more bespoke service.
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There is …. When you’re corporate they ring you !!
There’s a personal contact in the club for you (think there’s four or five people in total I think and you’re assigned one). You get their personal email and phone number and they contact you all the time with various offers, access to events etc etc.
 
im not roland rat said:
There is …. When you’re corporate they ring you !!
There’s a personal contact in the club for you (think there’s four or five people in total I think and you’re assigned one). You get their personal email and phone number and they contact you all the time with various offers, access to events etc etc.
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So not really a surprise @Maxie when you think about it.
 
Maxie said:
Ah, but apparently this personal touch is what they wanna phase out
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I haven't watched it yet but did he not mean the ticket office staff and the person to person selling of general tickets.

Business of this size and revenue will always have bespoke people looking after their biggest clients.
 
Mowgli said:
I haven't watched it yet but did he not mean the ticket office staff and the person to person selling of general tickets.

Business of this size and revenue will always have bespoke people looking after their biggest clients.
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From memory, he mentions digitising. Then mentions 90% of premium are done by phone. That takes the host aback, and the take i took was they were talking about how that needs to change.

Then, they mentioned ticket office and general admission
 
Weststand said:
Only 2 walk in ticket offices open in the whole Premier league..us and the visitors? Did I hear that right?
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You make a good point. I think context is key. A quick Google search shows there are no prem clubs with zero physical ticket offices. None that do it solely online.

Some do sales only online, some do pick ups, some have limited opening.
But unless googleswrong, there's none with zero physical office
Its shades of grey
 
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