The Athletic: (2 posts as it's too long)
Sunderland failed to win again on Saturday. Leading 1-0 at Doncaster Rovers, they conceded an equaliser three minutes into second-half stoppage time to draw 1-1. After losing at home to MK Dons the week before, Sunderland are eighth in League One and becoming part of the furniture in their third season in the third tier.
Doncaster’s equaliser was met with weariness in Sunderland. There is pessimism about the team, the state of the club and its direction. “Dismal” was the Saturday night verdict from fans’ site Roker Report.
But there is one hope. In the south of France, Saturday’s game is likely to have been monitored by a 23-year-old named Kyril Louis-Dreyfus. He is understood to be considering taking on a majority shareholding in Sunderland. The club declined to comment when approached by
The Athletic but chief executive Jim Rodwell said last month they had a preferred bidder currently in a period of exclusivity.
Nothing is certain and supporter scepticism is high when it comes to anything to do with the current ownership. Other alleged takeovers have already come and gone. There is also audible local concern that someone so young could be taking over an institution formed in 1879.
(Photo: Jean Catuffe/Getty Images)
Yet even at the tender age of 23, Louis-Dreyfus may have been preparing for this moment for several years already. He does not appear to be a novice. This is someone who was brought up at French heavyweights Marseille and who went to Yorkshire to study the game and the football industry.
Most importantly for Sunderland, his interest is said to be sincere and serious.
Louis-Dreyfus is anything but an ordinary young man. The son of Margarita and Robert, he is one of three heirs to the Louis Dreyfus Company. Their worldwide empire has involvement in agriculture, food processing and international shipping, and amassed sales worth £33.6 billion in its most recent financial year.
“Was he groomed from a very early age to take on responsibility? Absolutely,” says a well-positioned source. “Margarita wanted to make sure their children would not be stupid, just spending daddy’s money. It would’ve gone against their father’s personality to be like that.
“They wanted them to be well-rounded individuals who have travelled an awful lot, to learn how difficult it was in the business world.”
Margarita told Bloomberg in a rare interview in 2012 that Kyril and his twin bother Maurice had been taken to Brazil during a school break to tour the family’s ports, plantations and juice factories. There have also been educational trips to Russia and a year at boarding school in Singapore.
Louis-Dreyfus, however, also has football in the blood. His late father Robert was Marseille’s largest shareholder from 1996 until his death from leukaemia in 2009, when control of the club was handed to Margarita.
It was then, during Kyril’s teenage years, that the bug bit. Although elder brother Eric and twin Maurice rarely showed a prolonged interest in the fortunes of Marseille, Kyril is said to have wanted little more than to be in the bosom of his boyhood club. An internship was spent at Marseille’s training ground, officially the Centre d’entrainement Robert Louis-Dreyfus but known as La Commanderie, when still at school: one of his tasks was to drive staff around in golf buggies from one location to another.
Sources say Vincent Labrune, the club’s former president, became a father figure to him, inviting the youngster along to see transfers and contracts being negotiated.
“Kyril has a clear understanding of the football world because of Vincent,” one source told
The Athletic. “He saw all the good things but all the bad things also. Agents, money, who goes and stays. Good buys, bad buys. He saw everything.” He watched the tumultuous reign of Marcelo Bielsa unfold at close hand when the Leeds United manager spent just over a year at the Stade Velodrome.
Manchester City’s Benjamin Mendy, who played for Marseille between 2013 and 2016, and current vice-captain Florian Thauvin are also said to regard Louis-Dreyfus as a younger brother, such was his presence around the first-team squad.
Louis-Dreyfus told France Football magazine in 2015 he would regularly travel between Marseille and Geneva, where he attended school, to watch his family club and in 2012 he took that devotion further. Although he was by then attending boarding school in Singapore, he travelled back to Europe to see Marseille seal a famous Champions League victory over Inter Milan in the last 16. “That was worth it!” he said.
Louis-Dreyfus is understood to be a compulsive player of Football Manager, the popular computer game, and there have been long-standing ambitions to step into an industry that shaped his upbringing.
Despite Margarita Louis-Dreyfus selling Marseille to Frank McCourt in 2016, a five per cent stake was held back for Kyril. Previous takeover talks with Gerard Lopez, now the owner of fellow French top-flight side Lille, reportedly collapsed when the Spanish businessman declined to let the Louis-Dreyfus family retain a minority shareholding.
Marseille has significance to the Louis-Dreyfus family and, as such, there have been supporters wondering if the natural lineage was for Kyril to retake his father’s old position as owner. Didier Deschamps, head coach of France’s world-champion national team, has even admitted to floating the idea of succession with the young heir.
“The Louis-Dreyfus family had a lot of problems before they sold but I’m certain he still knows every player — who is good and who is bad,” said one source. “He loves Marseille but he thinks Sunderland is better because it is interesting and also quieter. He will try to apply some ideas he has on football business but also grow up with the club.”
Privately, there is optimism Louis-Dreyfus can secure a deal that would introduce him to English football from the banks of the Wear. Reports in L’Equipe, the renowned French sports newspaper, have even suggested Louis-Dreyfus has already considered who he wants to become sporting director at the Stadium of Light. The potential of Sunderland is said to be the attraction; an opportunity to rebuild a club who already have both a modern stadium and a training ground fit for the Premier League.
“He will not spend like an oligarch,” says a source. “This is not like buying a helicopter. It’s rational. It will be a project. He is passionate about football and he sees this project as interesting. He is taking it very seriously. He will not come into it to lose money.”
(Top photo: Xavier Laine/Getty Images)
The thread linking Louis-Dreyfus to Sunderland is Juan Sartori, a Uruguayan businessman and politician whose Russian father-in-law, Dmitry Rybolovlev, owns Monaco, neighbours and rivals of Marseille. Sartori, who married Rybolovlev’s daughter Ekaterina on the family’s privately-owned Greek island of Skorpios in 2015, has owned 20 per cent of Sunderland since the summer of 2018 but has largely been an enigmatic figure.
Sartori initially revelled in the experience of joining Sunderland’s apparent revival in League One. He regularly sat among supporters with owner Stewart Donald, even wearing a microphone
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during an away game at Charlton Athletic in January 2019.
He was also the beaming board member happily posing for selfies and hoisted in the air as supporters partied in Trafalgar Square on the eve of the EFL Trophy final loss to Portsmouth at Wembley in March 2019.
By the end of that season, when Sunderland also lost the League One play-off final to Charlton, Sartori had purposefully become a more distant presence. Political ambitions at home in Uruguay were calling.
A background in business and a move into politics with the right-leaning National Party brought comparisons to Donald Trump and, like the outgoing US President, there was a defeat at the polls.
Luis Lacalle Pou comfortably won the race to become the National Party’s candidate for last year’s general election ahead of Sartori and was subsequently voted in as Uruguay’s president. Sartori instead became a senator in the environment commission this past February.
Sartori was often touted as the man to increase his investment in Sunderland by Donald but his political ambitions in Uruguay have demanded another figure joins him in taking control at the Stadium of Light. Louis-Dreyfus, a figure well-known to Sartori, is now positioning himself to become that new force.