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Sunderland Hummel Equality Jersey


Not much if a fan of it. Can see the kids loving it though, which is the target audience for football shirts tbf.

On the equalities front. Do they do any offers for gay people to attract them more to the game? I'd imagine straight folk make up the vast majority of match going public. Rainbow laces etc is a good message but I think more needs to be done. It is said that gay people have the most disposable income so getting them to games could benefit the club financially.
 
dangermows said:
Not much if a fan of it. Can see the kids loving it though, which is the target audience for football shirts tbf.

On the equalities front. Do they do any offers for gay people to attract them more to the game? I'd imagine straight folk make up the vast majority of match going public. Rainbow laces etc is a good message but I think more needs to be done. It is said that gay people have the most disposable income so getting them to games could benefit the club financially.
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You wouldnt hear the term now but I remember reading the article about the pink pound,mentioned disposable income,high-ejd shopping habits et all.
 
Mr.Thunders said:
You wouldnt hear the term now but I remember reading the article about the pink pound,mentioned disposable income,high-ejd shopping habits et all.
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Still gets used I think. Or certainly was even a couple of years ago. Plenty of relatively recent articles about it. Club should be doing much more to tap in.
 
dangermows said:
Not much if a fan of it. Can see the kids loving it though, which is the target audience for football shirts tbf.

On the equalities front. Do they do any offers for gay people to attract them more to the game? I'd imagine straight folk make up the vast majority of match going public. Rainbow laces etc is a good message but I think more needs to be done. It is said that gay people have the most disposable income so getting them to games could benefit the club financially.
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:lol:
 
dangermows said:
Not much if a fan of it. Can see the kids loving it though, which is the target audience for football shirts tbf.

On the equalities front. Do they do any offers for gay people to attract them more to the game? I'd imagine straight folk make up the vast majority of match going public. Rainbow laces etc is a good message but I think more needs to be done. It is said that gay people have the most disposable income so getting them to games could benefit the club financially.
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That’s a bit mental. Can’t be offering people of a certain sexuality cheaper tickets 😂
 
dcl0sc said:
Bollocks, these types of showings do more to segregate the groups they’re fighting for inclusion. It’s a minority that discriminates and will never be eradicated. People just want to follow a football club man, not a protest organisation. I’ll call out discrimination when I see it and bring my kids up in the right way to do the same. That should be enough in my eyes.
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There’s politic in everything. Do you approve of tge politics of our Saudi friends or is that irrelevant?
Discrimination still exists and won’t be completely eradicated but the ability to be discriminatory without consequences has certainly been emboldened in recent years. I’m pleased there remains opposition to that. It’s a lovely shirt and a positive message. What’s wrong with that?
Houghtoner said:
That’s a bit mental. Can’t be offering people of a certain sexuality cheaper tickets 😂
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Especially not if it’s actually because that demographic have more money than others. That certainly wouldn’t be equity.
 
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Mackem2017 said:
:lol:
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You laugh buts it's proven. Less likely to have families etc. Plenty of articles about it.

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Houghtoner said:
That’s a bit mental. Can’t be offering people of a certain sexuality cheaper tickets 😂
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Dont see why not as a way in. But doesn't have to be cheaper tkts, but other ways to attract/incentify.
Mr.Thunders said:
You wouldnt hear the term now but I remember reading the article about the pink pound,mentioned disposable income,high-ejd shopping habits et all.
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Haway the pink pound
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The same sort of points and counter points are being made in equal volume on Facebook ( and probably X).
The difference being that members of the LGBT+ community are giving their views, which is interesting.
The bottom line seems to be that “you can’t do right for doing wrong”, but I really hope the club took good advice on this initiative.
 
Wearson said:
The same sort of points and counter points are being made in equal volume on Facebook ( and probably X).
The difference being that members of the LGBT+ community are giving their views, which is interesting.
The bottom line seems to be that “you can’t do right for doing wrong”, but I really hope the club took good advice on this initiative.
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What advice should they have taken? "Dont do anything to promote LGBT because it might upset socially conservative supporters who hate difference of any kind"
 
The same sort of points and counter points are being made in equal volume on Facebook ( and probably X).
The difference being that members of the LGBT+ community are giving their views, which is interesting.
 
I rarely buy or wear footy tops as its a young persons game but i bought the poppy top out of respect to our heroes of the past and i would love to have bought the rainbow top(if they had not sold out) just to piss off the luddites in our fanbase and i think that incontinent walking anus Barton has done wonders for Hummels sales! TBH i think that Hummell have cottoned o to the nostalgia bandwagon and most things with a ship badge on it will sell out especially if its a limited edition!
 
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Mr.Thunders said:
What advice should they have taken? "Dont do anything to promote LGBT because it might upset socially conservative supporters who hate difference of any kind"
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No, way off, I mean advice from the LGBT+ community or their representatives.

A number of comments from members are saying that they have not asked for such support. Some feel patronised.
The discussion on a broader based platform, than this one, is perhaps more informative.
 
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