You’re missing the point. Not ideal using the mags as an example but last season they opened a new corporate bit that is between 700 and 800 quid a ticket and it’s selling out. That’s 2 years season ticket money at our ground for every single seat they sell. This year they have had to offer off site hospitality packages, the only reason they can be doing that is they don’t have the space for any more and are selling out. If they extend or move grounds it will include loads more corporate stuff and probably at higher prices , not less. People might not like it but it’s the way it’s going.
-
The forums will be unavailable for a few hours on Saturday 6th June, when they do return they will initially be in a degraded state with some features missing, but normal posting/reading will be possible. The main website will not be affected by these updates.
New user registrations are currently disabled.
Some other features of the forum are also currently disabled.
SOL expansion
- Thread starter Father Larry Duff
- Start date
Brian Griffin
Striker
It's not spending £120 per head per game.
It's not £800 per ticket for corporate.
Simples.
It doesn't move the needle on what they ultimately want to achieve.
£800 x 15 attendees x 50 boxes x 20 games is £12m a season - without looking at the match day cost to service, such as staff, food costs etc
They need to spend £2bn to get there in the next 5 years. It doesn't wash its own face.
Fan parks after the turnstiles would be a big improvement.
However, in terms of what it does for the city is up for debate - it arguably moves the spending from pubs to the club, not increasing the spending.
Last edited:
oddbod
Striker
we haven't peaked though! (not even close)and your argument is defo simple!Spurs have spent near a billion on their facilities!
Wearson
Winger
It’s an interesting point, one I thought about when in the 3 Stories pre match , ie who is losing all this trade in the town? Can they survive?
However, there is a massive amount of untapped trade.
It is a race to the top now, a good thing. Vastly improved offerings in the town instead of the race to the bottom as was.
The ratio of hospitality numbers to “seat only” punters will always be way in favour of the latter. Plenty of pub trade will still exist pre match.
Brian Griffin
Striker
Yes - they have tourists passing through who think nothing of £120 on the experience - we don't have that and never will.
They also have NFL. We don't have that and never will.
They have boxing. We don't have that and never will.
They have significant corporate events on weekdays and week day evenings. The North East does not have that culture and never will.
They can also underwrite their business against the value of the land their stadium is built on. We cannot.
Maybe.
I think if the match day experience you move from the Colliery into the fanzone and maybe spend a couple of quid more.
People don't go from drinking 3 pints to 6 because it's a better experience.
Last edited:
oddbod
Striker
There is a big difference between competing with spurs and improving our lot ..you think we've peaked !i disagree totally and think your argument is myopic in nature ..the region is changing ,and our corporate offerings are low because we are shyte .. business want to glow in success and a successful club will attract more even if we can never compete with spurs because of geography!
Brian Griffin
Striker
Your argument is too simplistic.
Explain how you think we can increase revenue significantly by being successful.
I with you that the fan game experience needs to improve - however being a realist this will not equate to significant increased revenue from the game day experience.
Shouldn’t we be doing both?
Err, actually, some would.
For the first few years at the SoL we would always get in an hour or so before kickoff and quite often stay after the game for a drink.
Now, we arrive around 15 mins before kickoff off, never buy any beer or food and depart straight after the final whistle.
It’s a crap ‘experience’ (where ‘experience’ means the bits other than the actual footy) and we’ve voted with our feet.
Last edited:
Wearson
Winger
You should not apply your own standards to all the different demographics in the area.
Improving the matchday experience by upgrading the concourses and the food/drink offerings will produce zero additional income. Unless it stays open after the game I’d say they are incapable of selling any more at half time than they do now. It would be good to see but the money is in hospitality at higher levels.
martyftm
Striker
What do you think it will be? It would take massive investment to become an established premiere league team, and that's difficult to achieve especially when the rules are stacked against promoted clubs.
In staging any event the longer you can hold a captive audience the more money you will make.
Look at Spurs - Tottenham is an absolute shit hole devoid of amenities - so they built all the amenities in the stadium to make fans stay longer.
If you're marketing any business you can always increase spend by increasing customer experience.
People will pay more and more people will come if the customer experience improves - just look at the crowds last year at Roker v first year at SoL.
So, why was there reduced attendance Saturday and midweek - because the customer experience was shit - storm weather, nowhere to shelter and keep warm, and cold weather, evening kick off with the game on Sky.
Look at Spurs - Tottenham is an absolute shit hole devoid of amenities - so they built all the amenities in the stadium to make fans stay longer.
If you're marketing any business you can always increase spend by increasing customer experience.
People will pay more and more people will come if the customer experience improves - just look at the crowds last year at Roker v first year at SoL.
So, why was there reduced attendance Saturday and midweek - because the customer experience was shit - storm weather, nowhere to shelter and keep warm, and cold weather, evening kick off with the game on Sky.
Last edited:
Brian Griffin
Striker
You're kidding yourself if you think rich people are suddenly going to appear and pay a premium for this football mind.
Sorry to be a downer on this.
w73
Winger
The Colliery doesn't add to the match day experience for away supporters. The Winter Gardens, the theatre, the sea front, should be promoted to bring in weekend visitors. They are all great places. I go to as many away games as I can manage. My wife is happy to come to away venues for the weekend if there is something for her to do while I'm at the match. Hopefully, development in Sunderland can bring in this kind of tourism.
Wearson
Winger
“rich people”
the epitome of the defeatist Sunderland attitude.
A few miles up the road it happens, and I’m not talking about people with stately homes or born with silver spoons in their mouthes.
And corporate means businesses.
Obviously entitled to your opinion, but if you improve the product and it's perceived value people (businesses) will buy.
Brian Griffin
Striker
I don't want to say what I earn, but I would never pay for corporate.
Corporate does mean business but just because it's available doesn't mean it'll be taken up. Does it even sell out now?
Massive white elephant.
The football is the product.
Last edited:
I want the biggest, most luxurious stadium we can get.
Whether the Saudis relocate or rebuild they’ll be doing something very expensive and eye catching in the near future. They’ll be looking hoover up the concert/hospitality scene, we need remain appealing and competitive on that front.
Whether the Saudis relocate or rebuild they’ll be doing something very expensive and eye catching in the near future. They’ll be looking hoover up the concert/hospitality scene, we need remain appealing and competitive on that front.
No football is not the product it's the overall experience. I work in construction, stadium architects are not selling stadia, they're selling the experience, ie revenue generation.
