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SOL expansion


Shortage of hospitality options is already costing the club gig income. Given there's little or no space for additional hospitality in terms of bar/lounge space etc, and any additional hospitality seats on the current footprint would displace existing season card holders (or reduce availability for matchday sales), the only way we can realistically offer hospitality to meet current expectations is in the form of additional capacity.

The days of a football stadium being solely for football are gone.
I’d imagine the club are well aware that we aren’t likely to be regularly selling out an increased capacity just yet. But it would be financial madness not carry out the extension at the same time as adding much needed hospitality.

And if the long term plan under KLD is to be established in the prem we will eventually need that capacity.
 
Hmm I’m not sure that was the common view at all. There were comments about it being a white elephant and not necessary. It even gets a mention on Premier Passions iirc.

We can agree to differ like.
I think it was thought it would be a white elephant if we were relegated. Difficult to sell a new stadium upon relegation etc.
 
I’d imagine the club are well aware that we aren’t likely to be regularly selling out an increased capacity just yet. But it would be financial madness not carry out the extension at the same time as adding much needed hospitality.

And if the long term plan under KLD is to be established in the prem we will eventually need that capacity.

The time for a business to act is before you have a problem.
 
Capacity for general attendees (outside of corporate) is generally fine and about right even if we managed a period of survival and mistake sort of finishes. Would only be "worth" extending if we started finishing top 3rd of the league etc
 
Sunderland has a population of 275k
Tyne and Wear population is approx 1.1m
County Durham's population is 530k
Northumberland is 320k

That's a fairly large catchment any for 2 PL clubs

I'd say now is the right time to extend the stadium
Sunderland population in 2025 is 349,162
 
Shortage of hospitality options is already costing the club gig income. Given there's little or no space for additional hospitality in terms of bar/lounge space etc, and any additional hospitality seats on the current footprint would displace existing season card holders (or reduce availability for matchday sales), the only way we can realistically offer hospitality to meet current expectations is in the form of additional capacity.

The days of a football stadium being solely for football are gone.

Yes and because the stadium was built with expansion in mind it is very achievable without too much hassle,

We have the space available around the stadium to build out and up when needed and definitely from a hospitality point of view it is needed now.
 
Sunderland population in 2025 is 349,162
Where’s this from? City of Sunderland including the likes of Washington, Houghton and so on has a population of around 270-280k, while just Sunderland without those places is about 180k. Have never seen your figure before.
 
Didn't Ponteland Airport put the kybosh on that by claiming it was distracting pilots?

Yes. They'll not be coming back. Imagine a scenario where an incident with the Airport and a plane happened when the lights were on and the flight/Airport cited them as a factor. The club wouldn't have a leg to stand on as they'd already been warned about the potential to distract pilots.
 
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