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SOL expansion

Zimba said:
Increasing capacity isn't the only way to suppress demand, you can also just increase prices instead...

It'll be a long while before any form of business economics argues for extension imo.
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I disagree, if we stay in the Premier League we will extend - David Bruce talked about completing Bob Murray's vision only a couple of days ago.
 
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Paul3845 said:
I disagree, if we stay in the Premier League we will extend - David Bruce talked about completing Bob Murray's vision only a couple of days ago.
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Just can't see it in the short/medium term personally. They'll increase ticket prices first. If they get the prices to the max they can go without really moaning and there's a waiting list of 10,000 people, or whatever, then that's the time to extend imo.

Remember an extra £100 on every ticket (assuming 40k here with away etc) is the same as 5,000 people paying £800 and that's ignoring the cost of any extensions.
 
Sea to Shining Sea said:
It’d take more than just survival to make any kind of substantial capacity increase viable
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It needs a run of sell outs, and fast sell outs where people are struggling to get their ticket. That's from a business perspective, but as a fan I like that we have been able to get tickets easily, it means price rises are harder to justify.
 
darius said:
I would have thought, if they want more corporate, that the East Stand would be developed. Boxes there would be more desirable than the South Stand, and more serviceable by facilities, kitchens etc.
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Not so sure about more desirable, always get the rich radgies wanting them in the SWC for the atmosphere like
North Yorks Mackem said:
We wont. The club said it would be considered if the long term demand is there. That isn't achieved by surviving one season in the premier league. We'd need to become a firmly established PL team for it to happen.
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Only way itll be done is if we continue to sell out, or we qualify for Europe and the club want to try and take that next leap to keep us contending up there regularly. I.e the way man city have done it (albeit on another level) with there away end expansion some years ago when they got successful and now they are managing to compete regularly in the CL (and won it) they now are expanding there home end seemingly over night. (Looks class like with the fan area behind)
 
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Peace said:
Check out crowds when we were last in the prem getting pumped off the likes of Wigan.

36k to 39k.

42k is perfect capacity.

A few losses and adrift in relegation zone and we will be back down to 40k.
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Something like 38k season tickets sold and 3k available to away fans, 41k before anyone even glances at the form table.
 
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North Yorks Mackem said:
We wont. The club said it would be considered if the long term demand is there. That isn't achieved by surviving one season in the premier league. We'd need to become a firmly established PL team for it to happen.
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You wait for the demand or you create it! you choose? ...leeds are going to extend their stadium next year to 55000 or so ....are they fools? or are they just future proofing?Infrastructure investment does not effect PSR so we need to expand as demand grows and make the sol a stadium fit for the 2030's...spurs and evertons stadium makes the sol look like a farm building and that needs to change or we will never improve!
 
oddbod said:
You wait for the demand or you create it! you choose? ...leeds are going to extend their stadium next year to 55000 or so ....are they fools? or are they just future proofing?Infrastructure investment does not effect PSR so we need to expand as demand grows and make the sol a stadium fit for the 2030's...spurs and evertons stadium makes the sol look like a farm building and that needs to change or we will never improve!
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Leeds have had a waiting list for about 7 years. Maybe more.
 
seaham ftm said:
Leeds have had a waiting list for about 7 years. Maybe more.
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So have Newcastle supposedly and they haven't extended this century! alan road has a capacity of nearly 37000 in 2018 their average home attendance was 33600 nee waiting list required then mate!Dont fall for the hype .oh and they aint a global behemoth either!
 
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oddbod said:
So have Newcastle supposedly and they haven't extended this century! alan road has a capacity of nearly 37000 in 2018 their average home attendance was 33600 nee waiting list required then mate!Dont fall for the hype .oh and they aint a global behemoth either!
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What's the point you're making? The Mags are trying to expand/move grounds right now due to this...
 
Peace said:
The stadium of light is too big for Sunderland.

Sunderland don't have the support to sell 49k very often.

The stadium of light has been soldout only 10 times since it opened.

The original 42k was perfect. 49k is too big.
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Here he is. :lol:
 
  • Haha
Reactions: Red
scott934 said:
It needs a run of sell outs, and fast sell outs where people are struggling to get their ticket. That's from a business perspective, but as a fan I like that we have been able to get tickets easily, it means price rises are harder to justify.
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I remember reading they extended it initially despite not necessarily always selling out. As they thought extending it would essentially create the demand?
 
scott934 said:
It needs a run of sell outs, and fast sell outs where people are struggling to get their ticket. That's from a business perspective, but as a fan I like that we have been able to get tickets easily, it means price rises are harder to justify.
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There’s not a lot of tickets available outside of season tickets now. I think we will need a few seasons of prem money to justify a significant investment in the ground and not just one or 2 . I love the idea but making sure it’s sustainable is important . Borrowing money to extend and not seeing a return is daft business and it’s bound to cost more to extend than it cost to build the ground
 
Surely any expansion we do would be about hugely increasing the corporate hospitality side of things rather than the number of seats for the regular fan. In time the demands of PSR will force us to chase the most profitable type of "fan" , and with 2 of our stands lacking any corporate hospitality facilities that's going to be where investment is focused. But we won't do it until demand is sustained, perhaps after 3 years established in the premier league and starting to challenge for top half and Europe?
 
Peace said:
The stadium of light has only been soldout 10 times since it opened many years ago.

Very few games will be soldout.
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You're wrong there like. Most games will sell out this season, barring a few hundred massively overpriced 76 Yards seats.
Peace said:
Nonsense.

When Bournemouth Fulham come to town be back down to 41k to 42k.

Especially after a few losses.
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It won't be. Brentford has already sold far in excess of that.
 
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