Season card - No Auto Renew

[Hetty]

Sunderland AFC 2026-27 season tickets will go on sale on Monday 23 February at 5pm GMT.

Season tickets were announced alongside a campaign celebrating our fans, under the tagline ‘They don’t want to come here, and it’s all your fault’, a testament to the Stadium of Light’s rapidly growing reputation as the best environment in the Premier League.

Supporters have from 5pm on 23 February until 5pm on 11 April to secure their seat for 26-27.

Further information will be released on Monday 23 February in line with on sale. The ticket office will be open from Tuesday 24 February, to handle season ticket queries.

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@chopsfc007 They're you go for tomorrow
@BlackHoleSun what you think of this promotion video then?

 

[dancingradio]

Whoopsie too late to recall it?

 

[BlackHoleSun]

Whoopsie too late to recall it?

What's up with it?

No one wants to buy a season card and it's your fault because you stink?

 

[Rivet Catcher]

Great advert for the renewals the morra that mind

 

[Hmmmmmm returns]

Personalised price??

 

[Hawkings Boots]

Personalised price??

Think it's just standard wording they used last year too

Heard someone say they reckoned it was up to £300 increase in some areas

Will be shocked at that level of increase for early bird prices like

 

[Raich Carter]

I can’t prove it but we always lose whenever season tickets go on sale.

 

[MONTYMCPHAIL]

How much do we reckon they are going up then?

 

[Hawkings Boots]

How much do we reckon they are going up then?

I reckon mine is heading north of £700 in the Jimmy Montgomery stand like

 

[MONTYMCPHAIL]

I reckon mine is heading north of £700 in the Jimmy Montgomery stand like

From what?

 

[Grumpy Old Man]

I reckon mine is heading north of £700 in the Jimmy Montgomery stand like

I'm losing £400 in one-off discounts, so my renewal price isn't going to be ptetty

 

[AndrewP]

How much do we reckon they are going up then?

Price freeze, apparently.

 

[Mowgli]

Price freeze, apparently.

Nee chance

 

[Dave_39]

Price freeze, apparently.

hopefully

 

[AndrewP]

Nee chance

Could be nonsense, but I was told it was going to be a price freeze based on last year's Premier League pricing. I think that would be +£130 on a standard south strand ticket from last season's early bird.

 

[Raich Carter]

Given they won’t release a price it’s defo going up imo.

 

[Wastrel]

Has everyone received an email?

 

[Oli Wagkz]

Could be nonsense, but I was told it was going to be a price freeze based on last year's Premier League pricing. I think that would be +£130 on a standard south strand ticket from last season's early bird.

That’s been the same every season for a while. Those early bird ST holders get an increase

 

[AndrewP]

That’s been the same every season for a while. Those early bird ST holders get an increase

Doesn't sound unlikely in that case.

 

[Hawkings Boots]

From what?

Paid £580 early bird last season. Standard new price was £690 so expecting £720 ish