Dan..Dan..Dan..Dan
Striker
I may have mentioned earlier, how difficult is it to pin a post at the top of your twitter page listing all future events with a relevant link to buy a ticket?You've answered the question I was about to ask about what do people expect to see as promotion and where do they expect to see it.
Not defending Pop Recs but quite often you can put a lot of effort into promoting stuff on social media and it goes into a black hole. Or people actually see it, but it doesn't register with them.
Often see people saying they didn't know about stuff when they did, they just weren't taking a massive interest.