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Performance Domain update from club

magic snood said:
Absolutely world-class stakeholder acquisition strategy here from the club. Love to see them doubling down on cross functional performance bandwidth and leveraging international best practice to future-proof our competitive advantage within the performance domain space.

Shad and Luke’s onboarding represents a serious upgrade to the club’s human capital portfolio, while the nutrition and soft-tissue verticals will ensure end-to-end optimisation of the athlete value chain. By aligning infrastructure, personnel, and cultural DNA into one cohesive high-performance operating model, we're showing we're here for the long term view.

Huge kudos to the leadership team for executing such a seamless talent integration roadmap, the ROI on resilience, recovery, and readiness will be exponential.
Click to expand...
Boss, is that you?
 

magic snood said:
Absolutely world-class stakeholder acquisition strategy here from the club. Love to see them doubling down on cross functional performance bandwidth and leveraging international best practice to future-proof our competitive advantage within the performance domain space.

Shad and Luke’s onboarding represents a serious upgrade to the club’s human capital portfolio, while the nutrition and soft-tissue verticals will ensure end-to-end optimisation of the athlete value chain. By aligning infrastructure, personnel, and cultural DNA into one cohesive high-performance operating model, we're showing we're here for the long term view.

Huge kudos to the leadership team for executing such a seamless talent integration roadmap, the ROI on resilience, recovery, and readiness will be exponential.
Click to expand...
Canny bit of boadroom claptrap right there😉
 
Brett said:
A lot of new roles filled

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Sunderland AFC is pleased to announce several recent developments within its performance domain.

A summer of significant investment across personnel and infrastructure includes the additions of Head of First Team Performance, Shad Forsythe, and Senior Performance Coach, Luke Cooper.

Leading an elite, multidisciplinary high-performance programme for the first team, Forsythe moves to Wearside following three years as Borussia Dortmund’s Head of Performance, which is a role he also held throughout long-term tenures with Arsenal and the German national team.

Cooper also adds significant experience, having spent four years in the EFL with Sheffield Wednesday before becoming New York City FC’s Head of Sports Science from 2020 to 2025.

In addition to a new partnership with INTRA Performance Group, Liam Howells has been appointed as the Club’s new Lead Performance Nutritionist.

The process to appoint a Performance Nutritionist is also ongoing, with Colette Miller also joining the first-team backroom staff to undertake the role of Soft-tissue Therapist.

Head of Performance & Medicine, Jamie Harley said: “Following our promotion to the Premier League, it was important to continue developing our provision across performance and medical. We are delighted by the impact our new staff have made alongside the wider team, with investment in personnel also underpinned by further developments to the environment and infrastructure at the Academy Light.”
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Can anyone of them answer a phone?
 
Nedved said:
No idea what their salaries are, but it surely is a no brainier in the big picture of things to invest in this, as the total annual salary of everyone mentioned above will come in to less than one month of someone like Xhaka.
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The average cost per Premier League staff member is £143,000.
According to Kieran Maguire.
 
magic snood said:
Absolutely world-class stakeholder acquisition strategy here from the club. Love to see them doubling down on cross functional performance bandwidth and leveraging international best practice to future-proof our competitive advantage within the performance domain space.

Shad and Luke’s onboarding represents a serious upgrade to the club’s human capital portfolio, while the nutrition and soft-tissue verticals will ensure end-to-end optimisation of the athlete value chain. By aligning infrastructure, personnel, and cultural DNA into one cohesive high-performance operating model, we're showing we're here for the long term view.

Huge kudos to the leadership team for executing such a seamless talent integration roadmap, the ROI on resilience, recovery, and readiness will be exponential.
Click to expand...
Class that.😂😂
 
Nookster said:
The average cost per Premier League staff member is £143,000.
According to Kieran Maguire.
Click to expand...
Interesting. Wonder if that's skewed by ridiculous salaries for some directors etc? Even if they all get that here, it's 6 weeks of Xhaka, or 6 months of a squad player, so is low risk.
 
magic snood said:
Absolutely world-class stakeholder acquisition strategy here from the club. Love to see them doubling down on cross functional performance bandwidth and leveraging international best practice to future-proof our competitive advantage within the performance domain space.

Shad and Luke’s onboarding represents a serious upgrade to the club’s human capital portfolio, while the nutrition and soft-tissue verticals will ensure end-to-end optimisation of the athlete value chain. By aligning infrastructure, personnel, and cultural DNA into one cohesive high-performance operating model, we're showing we're here for the long term view.

Huge kudos to the leadership team for executing such a seamless talent integration roadmap, the ROI on resilience, recovery, and readiness will be exponential.
Click to expand...
I’ve just left a conference call that sounded exactly like that… Gerrin!
 
I asked Grok to translate this into plain English:

Sunderland AFC (a soccer club) just announced some big upgrades to their player fitness and health team after getting promoted to the top-tier Premier League. Here's the breakdown in simple terms:

New top fitness boss for the main team: They've hired Shad Forsythe as Head of First Team Performance. He's a pro at this—spent the last three years doing the same job at Borussia Dortmund (a big German club), and before that, he worked for years with Arsenal (English club) and Germany's national team. His job? Running a top-notch program that brings together experts in fitness, recovery, and more to keep the players in peak shape.

New senior fitness coach: Luke Cooper is joining as Senior Performance Coach. He brings solid experience: four years working in England's lower leagues with Sheffield Wednesday, then as Head of Sports Science for New York City FC (a Major League Soccer team) from 2020 to 2025.

Nutrition and recovery hires: They're teaming up with a company called INTRA Performance Group for better support. Liam Howells is the new Lead Performance Nutritionist (basically, the main expert on what players eat and drink to stay strong). They're still hiring another nutritionist, and Colette Miller is coming on board as Soft-tissue Therapist (she'll handle massages, injury prevention, and muscle recovery for the first team).

Jamie Harley, the club's Head of Performance & Medicine, summed it up: "Now that we're in the Premier League, we had to keep building out our fitness and medical support. We're thrilled with how these new hires are fitting in with the rest of the team. Plus, we're investing in better facilities and setups at our training academy (called the Academy Light) to back it all up."

In short, it's all about beefing up the behind-the-scenes team to help the players perform better and stay injury-free in the big leagues.
 
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