That's the bit of the fans' reaction to this that embarrasses me. Some of it is misguided excitement, some of it is ignorant, none of it palatable to me.
We can celebrate the club leaving Ashley consigned to the history books, we can celebrate what the money means for the club and what the stated ambitions are. But there's absolutely no need to lower ourselves to being complicit in Sportswashing.
In reality we should use the new found wealth and attention to have conversations about what's going on in Saudi Arabia, the Trust should encourage groups to have dialogue with the fans about their wholly legitimate concerns. The flag groups should make f***ing certain the rainbow flags are big, bold and front and centre. If Amnesty International wants to protest the owners outside the ground we should respect it, (but I'm certain a depressingly noticeable number will heckle them).
We've had no real say in who buys the club, but we have a say in how we behave from here on in.