Iceland (Supermarket)

[GordonMuchallNo1Fan]

Iceland has dropped their tag line “That’s why mums go to Iceland” in favour of a new tagline “That’s why we go to Iceland”

Iceland say it will encourage all genders and ages to feel comfortable.

 

[Space Hopper]

I was walking down the street today and an Iceland van drove past and on the side was written "Iceland Delivers straight to your door! That's why mum's go to Iceland!"

I don't understand why these mum's are going all the way to Iceland just to get them to deliver it to their door.

 

[BMX Bandit]

Fair enough. Nowt matter with that.

 

[PJH]

To be fair, the tagline they had is arguably a way in which stereotypes are reinforced, that mam is the one going out doing bits of shopping while dad is at work.

 

[ChrisAshley]

Should have been 'That's why Mams go to Iceland' anyway.

 

[chunkyshanhawk53]

Triggered by fuck all AGAIN

 

[Starman]

Fair enough. Nowt matter with that.

The

 

[zinedine]

Anybody who would hear that tagline and think "that's not very inclusive" is a massive bellend.

 

[Barry Quizshow]

Aye I read it in the Retail Gazette, it's simply an advertising change to try and appeal to a wider market.

I doubt that Iceland are bothered as a company about anything regarding this other than increasing their sales tbh.

 

[Frank Bullitt]

Iceland has dropped their tag line “That’s why mums go to Iceland” in favour of a new tagline “That’s why we go to Iceland”

Iceland say it will encourage all genders and ages to feel comfortable.

And...

 

[MackneyHackem]

This hasn’t gone as the OP had hoped.

 

[Ciro_DiMarzio]

Good. The old line was a disgrace. Mum FFS.

 

[Reptilia]

Sounds better tbf.

 

[mcq10]

I was walking down the street today and an Iceland van drove past and on the side was written "Iceland Delivers straight to your door! That's why mum's go to Iceland!"

I don't understand why these mum's are going all the way to Iceland just to get them to deliver it to their door.

And that’s not the only reason they’ve changed it. They said online shopping reflects their customer base more also.

 

[spitfire]

Can you still get that doner kebab meat from there? Not bad it was.

 

[42]

Iceland has dropped their tag line “That’s why mums go to Iceland” in favour of a new tagline “That’s why we go to Iceland”

Iceland say it will encourage all genders and ages to feel comfortable.

And Northerners. Always hated that tag line

 

[Cypher]

Just all inclusive. Everyone likes the pub built into the airport.

 

[bomber]

Iceland has dropped their tag line “That’s why mums go to Iceland” in favour of a new tagline “That’s why we go to Iceland”

Iceland say it will encourage all genders and ages to feel comfortable.

Fuck em,Bomber will be shopping at Wheatley Hill Co-Op from now on.

 

[tenpins]

Starting a thread on this

 

[bomber]

Starting a thread on this

Someone has to take the fight to the establishment.