Hummel

[As You Were]

Going to be 1992 people sitting at match in yellow top on sat and 1992 sitting in purple and white tracksuit. Then you will get the people who bought both and they wear both not realises a yellow top looks ridiculous with a purple and white tracksuit top !

 

[bowers2]

The jackets sold out within 30 mins, still yellow top left

We are going to,look like comedy scousers on match days.

 

[Superkenwynejones]

Marketing genius by Bruce… Hopefully they get the kit launch and stock issues right

 

[beezer]

Marketing genius by Bruce… Hopefully they get the kit launch and stock issues right

4000 items at an average £60 each is an easy £240k. Granted it’ll be split between a few different companies but to take that in a day at the end of a dead rubber season shows how poor it is that this avenue hasn’t been explored previously by numerous regimes.

 

[Disco_Pants93]

4000 items at an average £60 each is an easy £240k. Granted it’ll be split between a few different companies but to take that in a day at the end of a dead rubber season shows how poor it is that this avenue hasn’t been explored previously by numerous regimes.

The kits if done right will bring in a fortune. It’s been years since I bought a proper kit from the club but I already know I’ll be very tempted and loads will be in the same boat I reckon.

 

[woodlebert]

Marketing genius by Bruce… Hopefully they get the kit launch and stock issues right

I know limited edition makes more people rush to get them, but 1992 isn’t a huge number & now they’re all sold the club won’t see any of the resale value. It’ll be private sales.

Is there any reason why you wouldn’t just make this a “normal” sale without limit? It’d make more money

 

[Geppetto]

These are supposedly a 90"s fit like the original, so I've gone a size down

They're not mate.

 

[Tubbs]

You’d think they’d have kept the club shop open until kick off tonight

 

[not spavin]

I know limited edition makes more people rush to get them, but 1992 isn’t a huge number & now they’re all sold the club won’t see any of the resale value. It’ll be private sales.

Is there any reason why you wouldn’t just make this a “normal” sale without limit? It’d make more money

It's a way to create a bit of buzz about the new partnership without going big too early. Had a friend onto me a bit ago - a Dublin-based Liverpool fan - and he's heard about this. One of his mates (a Celtic fan I think) has bought the 3rd shirt cos it's into retro gear. I don't think you get that kind of buzz if it's not limited edition.

Plus, too many people buying this range might mean fewer people buying the new kit, and there's probably more margin on that. There'll be lots of great stuff coming from Hummel I reckon, good for fans and good for the club's coffers too.

This is the same club that was charging £116 for a £50 Nike gilet a few months ago. This is a completely different level of professionalism, I'm very impressed.

 

[cowan86]

Not sure if mine has gone through. Did PayPal pay in 3. Took one payment out and still saying pending!

 

[Geppetto]

I know limited edition makes more people rush to get them, but 1992 isn’t a huge number & now they’re all sold the club won’t see any of the resale value. It’ll be private sales.

Is there any reason why you wouldn’t just make this a “normal” sale without limit? It’d make more money

Because it gives fans who buy them something unique knowing that there won't be loads in circulation. It also sets the scene for future limited edition releases and the option to increase costs.

I've said for a while we should be releasing limited edition strips, they should consider issuing a one off each season and giving so much of the sales to charity. Could do a blackout kit for example.

 

[rubberface]

There's loads of the third kit left in store. Show season card get 10 percent off aswell

Third kit?

 

[Eric gates hair]

Going to be 1992 people sitting at match in yellow top on sat and 1992 sitting in purple and white tracksuit. Then you will get the people who bought both and they wear both not realises a yellow top looks ridiculous with a purple and white tracksuit top !

Oooo it’s Lawrence Llewelyn Bowen posting .

 

[Geppetto]

Third kit?

He means the 90s yellow one.

 

[MadMackem10]

Remember this a minimum of a 5 year deal with Hummel. The club wants there to be hype around every drop they do and nothing creates hype like an extremely limited initial run. You’ll see more fans scrambling for future drops just incase there are limited quantities.

 

[Roker Scoreboard]

They're not mate.

Seen one today and it's definitely not the same modern day cut as other Hummel shirts I've got.

 

[poisson]

Mine are showing shipped. I ordered in the early few that got on.

 

[McGregor]

Just ordered the yellow shirt from kitbag, much easier than the club site

You got a link as I can't find shirt on there

 

[Oily Oily Oily]

The kits if done right will bring in a fortune. It’s been years since I bought a proper kit from the club but I already know I’ll be very tempted and loads will be in the same boat I reckon.

This is first Sunderland top I have bought in 8/9 year! Not liked any of the recent ones, Hummel is a different level for me though, reminds me of my childhood. I am going to be skint by July!

 

[rubberface]

He means the 90s yellow one.

Ah right. It's not our 3rd kit is it? That's supposed to be silver/grey i think?