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How did it go so wrong for Leicester?

Very similar to Newcastle United's relegation in 2009.
Too good to go down, they said. Much better players than the other clubs down there, they said.
Well too many players were being paid very lucratively and didn't really care as they'd leave if relegated (Duff, Owen, etc).
The ownership and management were disassociated, disengaged and drifting.
There was a haughty indifference while their less illustrious rival clubs fought for survival.
 

For Leicester it was a perfect storm of 3/4 great players, momentum and the rest of the challengers being absolutely appalling all at the same time. They had some great seasons after that as well but a couple of bad transfer windows will eventually cripple all teams in the league apart from 4 or 5. The same will happen to the likes of Brighton and Brentford in time. See also Southampton over the last few years.

The same rule applies to us too.

Basically, every single team bar an established 5 or so are potentially fair game for relegation, and that speaks louder than words about how uncompetitive the league has become.
 
Should have kept hold of rodgers till at least end of season! Knee jerk watford reaction from the board but with the team and players they have should have been nowhere near danger
 
Two very poor consecutive transfer windows which included letting Kasper Schmeichel (probably good for 5-6 pts per season) leave and not replacing him.
 
Very similar to Newcastle United's relegation in 2009.
Too good to go down, they said. Much better players than the other clubs down there, they said.
Well too many players were being paid very lucratively and didn't really care as they'd leave if relegated (Duff, Owen, etc).
The ownership and management were disassociated, disengaged and drifting.
There was a haughty indifference while their less illustrious rival clubs fought for survival.
Sounds similar to our club under Short
 
The BAFTA for "Best Simulated Crying" goes to Leicester City fans. They did a stellar job portraying to cameras in love with the dreary, boring, one-sided, superficial, arrogant, conceited, vain Premiership a set of fans who believe this is the end of the world. This is not! To coin a fancy business term, even if they do 'asset strip', they will be too wealthy and too strong, too powerful, for many in the Championship. They will still have a level of wealth and quality and power that many in the Championship dream of.
 
Interesting watch that. Draws some parallels with SAFC's transfer strategy. A gentle reminder that we aren't the first club to try to buy small and sell big. The club will always be one or two duff transfers away from the best laid philosophies being abandoned given how much is at stake. You can appreciate how it quickly turns from managed growth into a tailspin of short term focused stick or twist decisions just to stay in the league.
Leicester weren't buying small. They were paying big money and giving big contracts to relatively unproven young players.
 
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