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Email from the club

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samaistonsrightfoot said:
Why nor man. He spent half the summer chasing two players who didn't even want to come here and the rest of the summer after a striker who pretty much gave up football last year, before deciding he didn't need a striker anymore (after the deal was dead)

He also signed 2 players on deadline day because he had definitely scouted them all summer and not because they were randomly given free transfers by their clubs in a desperate attempt to get rid of them
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Spot on!
 

Grumpy Old Man said:
What they are doing now is the start of a long process. In essence, all they can do right now is make sure that the pile of crap that needs clearing out doesn't get any bigger. That alone is a bigger and more difficult process than you might think. Clearly, the long term plan is for the club to be self-sufficient.
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I understand it can't be done quickly and that it will take time. I understand that we cannot spend much and the amounts we can spend lessens even more when due to the payments we still owe for players previously signed BUT in my opinion we will come to a point where we have nothing left to sell or cut down on but we will still be in debt so what happens then?

We will not have players to sell on because we aren't / wont be spending enough money to bring in sufficient quality and potential so we will be relying on players to come out of the academy

I would prefer to hear from Bain how we will look to combat this, are we changing the way we scout to try and find these players or what? The players SG brought in during the summer were either players he had worked with before or whoever was available in our budget, it's understandable as he didn't have much of a budget to play with but if we carry on with this model where do we get players from who we can sell on?
 
Super Colin Todd said:
Spot on!
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TBF i think a lot of that email tells us what we already know and is quite honest in that respect but lines like the one you highlighted just seem like a bullshit line used to insult our intelligence.

He's signed players because they are cheap and available because we have very little money to spend (as 99% of that email explains to us) but then she tries to justify the summers transfer business by suggesting fans only want hard working players who want to be here, when most, if not all of his business in the summer goes completely against that
 
MrOompapa said:
It is, I don't agree with it, but I appreciate the effort put into the response even though I was expecting nothing, or a dismissive response in one paragraph. Basically, after the Forest Game I had wrote angry (but civil) email to the club directory about the situation at SAFC
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You don't agree with what???
 
MrOompapa said:
I think the summer transfer budget was a mistake. The club's financial situation is not good, but to assume we can get out of the championship by spending as little as possible on an already broken team is not realistic. Ultimately, financial recovery lies in taking the push to get out of here as fast as possible. Otherwise, we're going to be stuck down here, the parachute payments will run out, ticket and merchandising revenue will decline and ultimately we will not recover. Hence, we're heading in the opposite direction.

So realistically, there should be some better player investment in january.
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The fear for me is we scrimped so much, mainly on quality strikers we could drop again. That would be a disaster and while it's very unlikely we will, I would never say never when it comes to our club.
 
MrOompapa said:
Dear ______.

Thank you for your recent email to Mr. Bain and Mr. Short. We appreciate you taking the time contact us, and I would in turn like to take this opportunity share some thoughts with you.

Martin Bain has been brought to the club by Ellis Short to help achieve football and financial stability. It is not something that can happen overnight, especially given mistakes of the past, which Mr. Short would acknowledge. We are contending with a huge drop in income from Premier League to Championship and are having to cut our cloth accordingly as we aim to turn the club around. Mr Short continues to fund the business shortfalls, however it was simply not sustainable to continue operating in the way the club had been in recent years and a line had to be drawn a line in the sand.

In the time Ellis Short has been involved in the club he has invested a huge amount of money and, which I feel is important to clarify, has never taken a penny from the business. He would be the first to say that the money he has committed has not always been spend wisely, which again is something that we have to change. In Martin Bain, the club has a strong leader who is making positive changes to how we operate our football business in order to address this.

As previously mentioned, Mr Short continues to fund the club, however the money he puts in is currently going towards elements such as the wage bill, legacy transfer fees (transfer costs relating to players signed in previous years), running costs and other operating expenses, so supporters don’t see the investment he is making as it is not being spent on transfer fees.

It is imperative that we work smarter in terms of our player trading, whether that be acquisitions or sales and this is a fundamental issue highlighted by the chief executive when he joined the club. By not generating cash from player sales to subsidise new signings, the club has been heavily reliant on owner funding, which is not a sustainable model for any football club, hence the need for change.

Our primary focus over the summer has been to re-build and re-shape the squad for the Championship. We have done a lot of work to bring in the right players and importantly to move on those players which did not fit into our vision for the future. Simon Grayson has been clear in the type of player he wanted at the club, hard-working, playing for the shirt, respecting the club – and I think that’s something every Sunderland fan would echo. It is also something that has perhaps not always been the case in the past.

We have a good group of players now, a mixture of youth and experience, who are desperate to succeed here. We need to encourage and nurture them and we are confident that we will see the fruits of that as the season progresses.

There is no quick fix but please be assured that we are committed to making the club stronger for the long-term.

Thank you for your support.

With kind regards,

Louise
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Virtually identical to the Bain article in The Echo last week. Nothing surprising in that content. The plan is clearly to contain losses and the easiest way to do that is a mid table Championship side.
 
Ran the business like shit for years and now Ellis doing everyone a solid by funding the club's shortfalls??

To be clear, they are his shortfalls brought about by poor business management,

I don't see how fixing the sorry state of the club's business and the problems he created should be seen as some sort of great favour he's taking on on behalf of the club.

Need to fund shortfalls to keep the club going??

Boo boo.

Fix your mess and get on with.

We don't need the pr spin on how he's doing some sort of noble thing in trying to get the business operations sustainable.

It's the very basics of expectations.
 
The email is basically just what Bain has said to the local newspapers. Same points mentioned, some phrases.

It's the same accurate reflection that people called bullshit when Bain said it. It's most likely a boilerplate response the PR department will now use in responses.

As much as possible don't like it, it is where we are at and will most likely be at for a good while.

MrOompapa said:
I think the summer transfer budget was a mistake. The club's financial situation is not good, but to assume we can get out of the championship by spending as little as possible on an already broken team is not realistic. Ultimately, financial recovery lies in taking the push to get out of here as fast as possible. Otherwise, we're going to be stuck down here, the parachute payments will run out, ticket and merchandising revenue will decline and ultimately we will not recover. Hence, we're heading in the opposite direction.

So realistically, there should be some better player investment in january.
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that's an expensive gamble, the current route is a less expensive gamble. For someone who has already seemingly lost a lot of money you can surely realise why he has gone for the less expensive gamble?

Especially when Short has previously seen the usual tactic been

Have idea in head -> spend money -> idea fails miserably -> have idea how to improve -> spend money -> new idea fails miserably -> rinse -> repeat.
 
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samaistonsrightfoot said:
TBF i think a lot of that email tells us what we already know and is quite honest in that respect but lines like the one you highlighted just seem like a bullshit line used to insult our intelligence.

He's signed players because they are cheap and available because we have very little money to spend (as 99% of that email explains to us) but then she tries to justify the summers transfer business by suggesting fans only want hard working players who want to be here, when most, if not all of his business in the summer goes completely against that
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Same as the Bain interview.....
 
Nothing wrong with most of it, its only what Bain has already said. It is what it is now after years of mismanagement

But we don’t have a good group of players now imo. The squad isn’t good enough even for the championship
 
He wouldn't have to constantly dip into his savings if he wasn't so shite at being a football club owner. As with any other company , it's the customers who suffer when the company is badly ran
 
MrOompapa said:
Dear ______.

Thank you for your recent email to Mr. Bain and Mr. Short. We appreciate you taking the time contact us, and I would in turn like to take this opportunity share some thoughts with you.

Martin Bain has been brought to the club by Ellis Short to help achieve football and financial stability. It is not something that can happen overnight, especially given mistakes of the past, which Mr. Short would acknowledge. We are contending with a huge drop in income from Premier League to Championship and are having to cut our cloth accordingly as we aim to turn the club around. Mr Short continues to fund the business shortfalls, however it was simply not sustainable to continue operating in the way the club had been in recent years and a line had to be drawn a line in the sand.

In the time Ellis Short has been involved in the club he has invested a huge amount of money and, which I feel is important to clarify, has never taken a penny from the business. He would be the first to say that the money he has committed has not always been spend wisely, which again is something that we have to change. In Martin Bain, the club has a strong leader who is making positive changes to how we operate our football business in order to address this.

As previously mentioned, Mr Short continues to fund the club, however the money he puts in is currently going towards elements such as the wage bill, legacy transfer fees (transfer costs relating to players signed in previous years), running costs and other operating expenses, so supporters don’t see the investment he is making as it is not being spent on transfer fees.

It is imperative that we work smarter in terms of our player trading, whether that be acquisitions or sales and this is a fundamental issue highlighted by the chief executive when he joined the club. By not generating cash from player sales to subsidise new signings, the club has been heavily reliant on owner funding, which is not a sustainable model for any football club, hence the need for change.

Our primary focus over the summer has been to re-build and re-shape the squad for the Championship. We have done a lot of work to bring in the right players and importantly to move on those players which did not fit into our vision for the future. Simon Grayson has been clear in the type of player he wanted at the club, hard-working, playing for the shirt, respecting the club – and I think that’s something every Sunderland fan would echo. It is also something that has perhaps not always been the case in the past.

We have a good group of players now, a mixture of youth and experience, who are desperate to succeed here. We need to encourage and nurture them and we are confident that we will see the fruits of that as the season progresses.

There is no quick fix but please be assured that we are committed to making the club stronger for the long-term.

Thank you for your support.

With kind regards,

Louise
Click to expand...


Whatever we still needs couple of good strikers to stabilise league position. Not to fund this is just plain stupid.
 
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