hertsmackem
Striker
I agree the owners have done well but we aren't 'in the clarts' in reality, Ellis paying off 90% of the debt saw to that. We have cut our cloth by making cuts in both staff and overheads since then too.
The new owners unloaded several big earners over the past few months. Several contracts ended in the summer and they've shifted on Rodwell, N'Dong and Papy. We sold Khazri, McNair and Asoro for around £13M. We spent less than £3M on players over the summer.
We probably only have 2 players who are now on more than £20K a week and their contracts are expiring and we still have our last parachute payment of around £16M next season. This is in comparison to the about £7M a season a Championship club receives from TV rights.
We aren't cash rich but we certainly aren't in a bad place financially in comparison to the majority of teams in the Championship and above.
We have a choice now of spending a couple of million to try to guarantee promotion or spend less than £500K and get the odd loan in and try to get promotion that way. It's a tough choice but I'd go for the former.
Great post and simple really, invest a bit and get us up and then go for another promotion and the money will pour in, manage it correctly for once and job done