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Do you ever worry?

That the club ownership is so ruthless, so relentless (to use their own term) to deliver success that

1. They will alienate huge numbers of loyal supporters by a. Pricing them out of the SOL b. Turfing supporters out of their seats they have sat in for decades c. making demands that season ticket holders buy Europe / Domestic Cup Tickets at inflated prices d. Largely remove concession pricing e. Kill the community feel and heritage of the club of generations of families supporting the club.

2. They will sell the club at the first opportunity to make a huge gain leaving us at the mercy of Chelsea like owners

3. Thst this is all about money rather than glory

These are consequences and experiences fans of other clubs have had.

One of the things I always find strange is how the owners don’t ever come out and spell out their vision for the club and how they are going to achieve it.

I watched the interim CEO being interviewed and he said all the right things but did he mean it, are we all a bit gullible lapping up all the positive engaging PR.

They are bloody good, bloody clever and done bloody well. But does anyone worry they might lose their club as they know it.

Which club can we hope we will emulate to have what is success but also ensures that the club is primarily for the people and most importantly not the fan who watches on TV but the one who attends rain , hail and shine.

Bob Murray did everything for the fans, not himself, but delivered limited success.

Is the future for us or despite us ??? Will success be worth it.

Only really interested in views of people who actually go to games … for anyone else what do they care…. And there’s the rub. 40000 people may be sensitive to change but for millions we are just performing seals creating an atmosphere and feeding their entertainment.

Do we feel German football is more wholesome more in tune with supporters?

I think Chelsea, Mags, West Ham, Man Utd have all been destroyed as clubs.
Daft as it might sound I am glad I don’t support Man City, I think it’s lost its soul.
Probably only Liverpool has kept in touch with its roots. Can we do that?
Adapt or die!
I am not worried at all but to your points:
1a. I would assume we are still pretty cheap compared to established Premier League clubs, there has to be a tipping point at which point it becomes too expensive, but willing to ride that wave if success is coming with it.
1b. If it's for the greater good I don't see the issue as long as they can get a seat with the people they sit with. If it means more hospitality, moving away fans, more safe standing, improving the revenue streams and match day experience then is it such a big deal in the grand scheme.
1c. It's an option, you don't have to.
1d. Not sure, I would hope they have done some research on demand for tickets and what demographics.
1e. That's on the fans not the club I would say. They can make decisions that feel soulless but we can always bring the spirit. Some things you can't take away.
2. If the price is right anything is for sale. I had conversations with people who would take a far East backer to put us up in the top 4. I still believe everything is in cycles and we have to hit a ceiling with the money in football and the bubble will burst. It won't be isolated events it will be on a European scale. Only way I can see this not happening is the creation of a super league, smaller teams are on knife edges chasing the big hitters, it's not sustainable.
3. Interesting last point only the stakeholders can answer that one.

Will success be worth it? Do we want to be up competing for leagues, Europe, cups etc or are we happy being mid-low premier league team/potential yo-yo club, happy with the odd couple of rounds in a cup, if the sacrifice is some of what you mention? I don't know the answer, what means more to me, I would love the club to keep it's identity, working class feel, community spirit and if that means I need to settle for little to no success. Why can't we do both?

I work with a lot of Germans and I get the feeling it's not as wholesome and in tune with supporters as we like to believe but it's "the grass is greener" situation. Outside of the premier league I would bet we have the stronger lower divisions around the world and better supported.
 

Your point ignores the fact the club have to keep a certain % of tickets back for general sale under EPL regulations.
They sold as many season tickets as they are allowed to, that’s why there is a 15000 waiting list !!!
My point specifically factors that in, not ignores it! If you're moving seats, you aren't impacting the % of tickets kept back, just moving where they are, hence there'll also be a lot of seats to move to
 
My point specifically factors that in, not ignores it! If you're moving seats, you aren't impacting the % of tickets kept back, just moving where they are, hence there'll also be a lot of seats to move to

Not if they are premiumising your seat
Adapt or die!
I am not worried at all but to your points:
1a. I would assume we are still pretty cheap compared to established Premier League clubs, there has to be a tipping point at which point it becomes too expensive, but willing to ride that wave if success is coming with it.
1b. If it's for the greater good I don't see the issue as long as they can get a seat with the people they sit with. If it means more hospitality, moving away fans, more safe standing, improving the revenue streams and match day experience then is it such a big deal in the grand scheme.
1c. It's an option, you don't have to.
1d. Not sure, I would hope they have done some research on demand for tickets and what demographics.
1e. That's on the fans not the club I would say. They can make decisions that feel soulless but we can always bring the spirit. Some things you can't take away.
2. If the price is right anything is for sale. I had conversations with people who would take a far East backer to put us up in the top 4. I still believe everything is in cycles and we have to hit a ceiling with the money in football and the bubble will burst. It won't be isolated events it will be on a European scale. Only way I can see this not happening is the creation of a super league, smaller teams are on knife edges chasing the big hitters, it's not sustainable.
3. Interesting last point only the stakeholders can answer that one.

Will success be worth it? Do we want to be up competing for leagues, Europe, cups etc or are we happy being mid-low premier league team/potential yo-yo club, happy with the odd couple of rounds in a cup, if the sacrifice is some of what you mention? I don't know the answer, what means more to me, I would love the club to keep it's identity, working class feel, community spirit and if that means I need to settle for little to no success. Why can't we do both?

I work with a lot of Germans and I get the feeling it's not as wholesome and in tune with supporters as we like to believe but it's "the grass is greener" situation. Outside of the premier league I would bet we have the stronger lower divisions around the world and better supported.
Thankyou for your thoughtful reply
Items 1a and b is wishful thinking on your part, ignoring that plenty of clubs before us have done it.
1c We don’t know that.
1d Wishful thinking
1e if the fans who make the noise have been priced out, stuck up on the gods or trying to offset mass areas of corporates they cannot and will not create the same atmosphere.
If you can’t sit with your friends and family as you always have, if the club is no longer for you but for much more affluent here today gone tomorrow band wagon jumpers. If match day is no longer about who you share it with …. It’s not a community

2. Is a very interesting view re cycles. On the one hand Iam amazed that iam promoting idea of extending stadium given one season of full stands, and on the other you are right when does this all cease to be in demand.

I think we can keep our club and have success. The club itself say the brand, the identity is the fans …. They need to ensure they don’t lose that. This is not London, it’s different. There is not an endless supply of monied people who can replace others if they priced out.
 
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That the club ownership is so ruthless, so relentless (to use their own term) to deliver success that

1. They will alienate huge numbers of loyal supporters by a. Pricing them out of the SOL b. Turfing supporters out of their seats they have sat in for decades c. making demands that season ticket holders buy Europe / Domestic Cup Tickets at inflated prices d. Largely remove concession pricing e. Kill the community feel and heritage of the club of generations of families supporting the club.

2. They will sell the club at the first opportunity to make a huge gain leaving us at the mercy of Chelsea like owners

3. Thst this is all about money rather than glory

These are consequences and experiences fans of other clubs have had.

One of the things I always find strange is how the owners don’t ever come out and spell out their vision for the club and how they are going to achieve it.

I watched the interim CEO being interviewed and he said all the right things but did he mean it, are we all a bit gullible lapping up all the positive engaging PR.

They are bloody good, bloody clever and done bloody well. But does anyone worry they might lose their club as they know it.

Which club can we hope we will emulate to have what is success but also ensures that the club is primarily for the people and most importantly not the fan who watches on TV but the one who attends rain , hail and shine.

Bob Murray did everything for the fans, not himself, but delivered limited success.

Is the future for us or despite us ??? Will success be worth it.

Only really interested in views of people who actually go to games … for anyone else what do they care…. And there’s the rub. 40000 people may be sensitive to change but for millions we are just performing seals creating an atmosphere and feeding their entertainment.

Do we feel German football is more wholesome more in tune with supporters?

I think Chelsea, Mags, West Ham, Man Utd have all been destroyed as clubs.
Daft as it might sound I am glad I don’t support Man City, I think it’s lost its soul.
Probably only Liverpool has kept in touch with its roots. Can we do that?
Eloquently written... articulated nicely...

But my brain can't compute this way of thinking. One week after achieving what we achieved. At 2am.

Enjoy the ride, wherever it goes. The Lads will always be the Lads.
 
Eloquently written... articulated nicely...

But my brain can't compute this way of thinking. One week after achieving what we achieved. At 2am.

Enjoy the ride, wherever it goes. The Lads will always be the Lads.

I get it … Iam looking round corners, but fear that corner will be with us within a few months.
Expect the unexpected. The club has moved on football and executive staff we assumed were central and fundamental to our success….We are now told it was planned and strategic.
I recommend not getting up and leaving your seat for long, you might come back and find someone else sat in it who is willing to pay a lot more for a cushion
It's been noted!
Well that was an insightful response they gave you.
They are either making it up as they go along or taking us for fools.
They have put in place a mentality of extracting every pound of revenue and I don’t think for one second they can flip from that to protecting the fan base by applying an integrity check.
At least not until they turn round and say that no season ticket holders will be forced out of their seats, unless the club are themselves forced to ie moving away fans .. but then they will commit to ensuring a relocation with the people you go with.
I think that is an issue, but sadly our 'identity' over the last 15years has been lower end of the premier league and then the lower leagues. A team that plays terrible football and has no hope.

I think the club will develop and feel a bit different, but its what comes with success, and if you dont want your club to be successful, then whats the ultimate aim of supporting them.

That’s effectively the same question as to why I have been pretty much ever present since 1971.
Hope? .. yes, Love and passion?… most definitely, Tradition and identity? …100%. Not least loyalty as if it was some struggling family member

I could go on and on with a 100 reasons why I support my team and frankly none of them are to do with the expectations of winning anything…. Yep it’s more fun when there is jeopardy, but at the end of the day there are very few clubs win any in the football pyramid other than the leagues below their stature.

Can I not have it all?
To succeed in football you have to be ruthless.

Its probably why Sunderland have always struggled as we never have been... until now

KLD is the best we could have asked for in the sense he has grown up watchng how to run a club. The experience and the connections he has are second to none. I don't think he is as ruthless as people might think. All of his decisions while maybe upsetting for those concerned have been done to create growth.

I can honestly say hand on heart, this is the best period for Sunderland in my lifetime and the best team we have ever had.

I don’t disagree but there is a hell of a difference between being ruthless as a performance culture and being ruthless with fans their customers and frankly their purpose… or so they would have us believe.

If I hadn’t watched other clubs do it I would have some faith, but I am not convinced they care about individuals… they are collateral benefit. Hope they prove me wrong
 
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That the club ownership is so ruthless, so relentless (to use their own term) to deliver success that

1. They will alienate huge numbers of loyal supporters by a. Pricing them out of the SOL b. Turfing supporters out of their seats they have sat in for decades c. making demands that season ticket holders buy Europe / Domestic Cup Tickets at inflated prices d. Largely remove concession pricing e. Kill the community feel and heritage of the club of generations of families supporting the club.

2. They will sell the club at the first opportunity to make a huge gain leaving us at the mercy of Chelsea like owners

3. Thst this is all about money rather than glory

These are consequences and experiences fans of other clubs have had.

One of the things I always find strange is how the owners don’t ever come out and spell out their vision for the club and how they are going to achieve it.

I watched the interim CEO being interviewed and he said all the right things but did he mean it, are we all a bit gullible lapping up all the positive engaging PR.

They are bloody good, bloody clever and done bloody well. But does anyone worry they might lose their club as they know it.

Which club can we hope we will emulate to have what is success but also ensures that the club is primarily for the people and most importantly not the fan who watches on TV but the one who attends rain , hail and shine.

Bob Murray did everything for the fans, not himself, but delivered limited success.

Is the future for us or despite us ??? Will success be worth it.

Only really interested in views of people who actually go to games … for anyone else what do they care…. And there’s the rub. 40000 people may be sensitive to change but for millions we are just performing seals creating an atmosphere and feeding their entertainment.

Do we feel German football is more wholesome more in tune with supporters?

I think Chelsea, Mags, West Ham, Man Utd have all been destroyed as clubs.
Daft as it might sound I am glad I don’t support Man City, I think it’s lost its soul.
Probably only Liverpool has kept in touch with its roots. Can we do that?
I worry that they didn't plug the old mine shafts very well and that one day during a match the whole shabang is going to disappear down a 1000 foot deep hole in the ground.
 
We aren't going to become United Liverpool Arsenal Chelsea level successful. Our ceiling is Villa level success and that's probably achievable with the infrastructure we've got .
I like this, but it doesn't say they shouldn't try to bridge the gap. for villa, i wonder just how far they can go, without pep at man city, the FA Cup for example isn't out of the question for them, just like it isn't for ourselves, at some point, just look at palace, these last few years for them, it's been a fantastic journey.
 
I like this, but it doesn't say they shouldn't try to bridge the gap. for villa, i wonder just how far they can go, without pep at man city, the FA Cup for example isn't out of the question for them, just like it isn't for ourselves, at some point, just look at palace, these last few years for them, it's been a fantastic journey.
Big difference between us and the mid tier is that we have a standing army of supporters whereas they have ragtag bands of casuals who can just opt in for big games .
The theatre of Sunderland games is what KLD is chasing. He could've bought a Swiss / French mid ranker if he just wanted to do player trading strategies.
 
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