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Fair Market Sponsorship Values 2026

SOLid

SOLid

Midfield
Seen this in the Torygraph today.

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Chelsea are the other big losers in The Sponsor’s fair-market-value index, while Arsenal’s success has raised their value significantly

“The clubs achieving the highest sponsorship values typically combine three characteristics: a history of trophy-winning success, consistent high performance on the pitch, and the ability to provide sponsors with truly global reach through regular Premier League title challenges and Champions League football. In Chelsea’s case, the club currently provides only one of those three drivers of sponsorship value.”

£61m LFC
£60m Man C
£60m Man U
£59m Ars
£34m Che
£30m Spurs
£26m Villa
£17m Mags
£15m Brigh
£15m Evert
£12m Palace
£10m SAFC
£8m Brent
£8m Notts F
£8m Fulham
£6m Bourn
£6m Leeds
£4.5m Ipsw
£4.5m Cov
£3m Hull
 

SOLid said:
Seen this in the Torygraph today.

You must be logged on to see external links

Chelsea are the other big losers in The Sponsor’s fair-market-value index, while Arsenal’s success has raised their value significantly

“The clubs achieving the highest sponsorship values typically combine three characteristics: a history of trophy-winning success, consistent high performance on the pitch, and the ability to provide sponsors with truly global reach through regular Premier League title challenges and Champions League football. In Chelsea’s case, the club currently provides only one of those three drivers of sponsorship value.”

£61m LFC
£60m Man C
£60m Man U
£59m Ars
£34m Che
£30m Spurs
£26m Villa
£17m Mags
£15m Brigh
£15m Evert
£12m Palace
£10m SAFC
£8m Brent
£8m Notts F
£8m Fulham
£6m Bourn
£6m Leeds
£4.5m Ipsw
£4.5m Cov
£3m Hull
Click to expand...
Leeds are only getting 6m to put up with that RB shite? Christ.
 
SuperKevsLeftBoot said:
Can you post the full article?
Click to expand...
It's based on the original source of the info here which isn't pay-walled.

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For Sunderland, the return to European football after 52 years is the latest impressive on-pitch contribution that has materially increased the club's sponsorship value in recent years. Unlike many clubs promoted from the Championship, Sunderland already possessed strong scores across digital and physical infrastructure, a rich history, a passionate fanbase and deep community roots. Those attributes are now combining with increased visibility to drive the fair market value of Sunderland's front-of-shirt sponsorship to £10.2m.

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Last edited:
ATTACK ATTACK ATTACK said:
It's based on the original source of the info here which isn't pay-walled.

You must be logged on to see external links

For Sunderland, the return to European football after 52 years is the latest impressive on-pitch contribution that has materially increased the club's sponsorship value in recent years. Unlike many clubs promoted from the Championship, Sunderland already possessed strong scores across digital and physical infrastructure, a rich history, a passionate fanbase and deep community roots. Those attributes are now combining with increased visibility to drive the fair market value of Sunderland's front-of-shirt sponsorship to £10.2m.

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Click to expand...
I was about to post it's a bit meaningless without seeing their workings

But they have included their methodology

The valuation is conducted using a market regression approach, in accordance with the principles of IVS 105 Valuation Approaches and Methods.

So basically a bit of a guess
 
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