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Tom Burwell - Interim CEO Podcast

Violet Club said:
Pretty vomit inducing what the game has become. Wouldn’t be surprised in 20-40 years there’s a massive collapse in it all. As the greed gets bigger, people will eventually turn away from it.
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Tbf
I’ve been following the lads for 60 years and enjoyed this season immensely-great seat -comfortable stadium -the same folk around me that always been there ànd some excellent players on the pitch busting a gut for safc -looking forward to Friday immensely
if I’m still attending in 40 years time it will be a big plus …!
 

im not roland rat said:
Id love to talk to them about it.
I also think that as fans, if we knew the club where making all the money on the gear they sold, we would buy more!!
You could engage the fans in the design process. We as fans know what works and doesnt. We are also very connected to the city and the wider area so we can make designs that really are relevant to the club and the city. Every strip or piece of off field kit could tell a story. That builds an emotionl connection and that then means people love the product more and buy more.
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Good luck with your ideas Roland 👍🤞🏻
 
Mowgli said:
But why would they pay £100 a seat rather than do corporate and skip the line like you said. Make absolutely no sense.

Your scenario - £100 a ticket. £3,800 over 2 seasons for regular seating.

My scenario - £3,100 for 1 full season of hospitality and then 1 full season regulsr seating.

Its cheaper and a better overall package to do it that way. You're too busy frothing at the mouth to sit and actually look at the possible manipulations long term.
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But who's doing the corporate skip the line at the start of last season when you could easily get a ST?
 
Harbour Boy said:
But who's doing the corporate skip the line at the start of last season when you could easily get a ST?
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I never said anybody was. I asked about going forward in future years if the waiting list keeps up and if we keep allowing a free switch between like he wanted.

I've already said they should allow switching this summer as am amnesty
 
Keith S30S said:
He's come out with a statement that only us and the mags have a ticket office.

On this thread there's at least Burnley, Fulham, Everton, Leeds, Bournemouth and Brighton have them and they are open all week. I'm sorry but that's ill informed nonesense at best.

I haven't listened to any of his speil because of those revelations. Sorry he's lost me already for being a clueless clown 🤡

Perhaps he'll do some proper research before he opens his mouth in future.
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Yep - im with this, If hes going to spout facts on an open podcast for the world to watch they have to be true at which they have now been proven to be completely false.

This is the first rule broken so its a no from me
 
pablo casals said:
im sorry like but i dont see mid to large sized premier league clubs doing this

part of branding for fans in buying club gear is getting the adidas, nike, hummel etc.
weve been down this route before with cheap unknown brands, avec
mags with castore, new players in the market wont dislodge nike, adidas etc.

in fact the club shop has loads of its own no brand gear made by smaller suppliers and its mainly crap.
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Not everyone is an innovative thinker. Most people just follow the status quo. People running commercial deals for clubs are the same. Kit deals. Front of Shirt sponsor. Arm Sponsor. Match Ball sponsor. Advertising board sponsors etc etc. Sorted for this season. Now lets move onto next season. No one is innovating in this area. Its all just same and same again.

Believe it or not but whoever makes the Sunderland kits makes very little difference to sales figures. There's a core number of replica shirts sold every season year after year. There will be an uplift of x% based on team performance (or a downturn if doing poorly). What influences sales more than anything is how successful you are on the pitch. A cup run, a play off campaign or a chance of winning the league drives more sales than being with Nike, Adidas or Hummel. Id say less than 5% of supporters give a shite about who the brand is as long as the kit is good quality and looks good.

In a global world like we have today (versus when we had Avec using the example you referenced) means you can access the exact same factories and use the exact same fabrics as the likes of the big brands. So the quality will be there. The club shop stuff you refer kind of also strengthens my point. Its cheaply made, poorly thought through merchandise. If its the club making, with people who care leading it, it will inevitably be better and the club would make more margin. Other benefits would include lead times for top up orders if doing well or running low on a size. Guarantee I could get replacement stock in faster than the juggernaut of a brand like Nike or Adidas. It takes them months.

Another massive opportunity is it creates another major position for sponsors logos to go. If someone is prepared to pay over £100k a season for a right sleeve sponsor in the premier league someone will pay £500k or even £1m for their logo to be where the brand logo normally is on a kit front and very visible on shirts, shorts and socks.

I genuinely believe there is a gap in the market now for a big club to make more money doing this themselves. Im not talking your Liverpool's, Manchester clubs, Arsenals etc. They get paid over £50m a year just for the deal. Without lifting a finger. But more for big clubs with a large loyal fanbase who are guaranteed to sell 100k replicas every single season. Sunderland fall into that category. We get way less than a million quid.
 
Useful_Idiot said:
It's pretty sad that modern football has fans talking about revenue and finances. Feels like in order to know what's going on at the club you need a business and finance degree. I just want to watch the lads win as much as possible not worry about increasing corporate sales in order to have enough revenue to sign a player. Or how many pies we need to sell at half time to compete with Brighton ffs.

Football conversations are now more focused on the financial stuff rather than actual football
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Unfortunately I bet you will find lower league teams trying to maximise income, non league clubs worried about staying afloat, local amateur teams scoring for cash.
You can’t escape it.
It’s just that the new regulations make it more important than ever for the Prem teams, hence the debate.
 
Wearson said:
Unfortunately I bet you will find lower league teams trying to maximise income, non league clubs worried about staying afloat, local amateur teams scoring for cash.
You can’t escape it.
It’s just that the new regulations make it more important than ever for the Prem teams, hence the debate.
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scraping*
 
pablo casals said:
But if they build an extra 10 thousand seats there'll be room for all of us.
Plus the Scando Thai US global fanbase

Doubt wed sell out more than 58000 even if it gets better on thepitch.

And he said they wont price the lercals out.
So all good.
Build it and they will come.
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They always say tickets are a drop in the ocean compared to other revenue streams once in the Premier League. I always used say years ago, extend the stadium then and charge nominal prices for season tickets. We could have a full house if offering really low prices with a 60k stadium. Don't German teams have ridiculously low ticket prices? Anyway, we'll have to see what happens with prices over the next few years. I think they will push as much as possible which would be a shame.
 
Never gonna find a bloke like that likeable, I only listened and all of them on there came across as money hungry sluts, albeit maybe they are good at what they do. But it's the reality of PL football, if we want a good team we have to pay for it, it's another reason why I am in favour of a stadium extension. Look at the way the mags and Leeds fans are rinsed for membership fees etc because demand so far exceeds supply. We aren't there yet but it is coming, it has to.
 
I’m 53 and have been going to matches for most of my life. I’ve accepted football has changed and the money is silly, however, we’ve had decades of mostly shite and If people want to see us compete in this league then we have to move with the times.

The days of cheap football under Murray are gone, we either suck it up or become a club like Burnley.
 
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im not roland rat said:
Watch this space. More and more clubs will explore this option if they are a bit more forward thinking IMO.
If you're a Man United getting nearly £100m a year from a brand to do it with their own global network and infrastructure to maximize a global audience then great.
If you're a smaller club who only sell a few thousand a year and someone is willing to give you a sponsorship fee then crack on and let someone else do it and take the cash for less hassle.
If you are a Sunderland and dont quite sit at the top table but big enough to make a lot more money why would you not do it yourself ??
Its not the norm but then clubs are being squeezed more and more to think differently.
As I've illustrated in a previous post. There's million of £££ on the table for a club to do it themselves.

Wouldnt mind being a quid behind him!
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You might have inside knowledge but really there are a lot of negatives to it looking from the outside.

First off you'd need to design it and buy all the fabric, find a factory willing to do whatever low number you wish, then you got to take all the risk of deciding what number as theres no way unless its a bespoke factory they'll run a second or third order of 10k shirts and bespoke factories wont be cheap. Then you'd need the higher spec player shirts unless we are just only doing player level kit. Then transport from Asia to UK and the issues that brings and risks. Again we could get a british based company but good luck getting that cheap. All it takes is 1 bad shirt and sales are down and you're holding onto 25% of your stock so there goes the £1.25m or a bad season and nobody is buying it. You then run the risk of doing a castore who admit they ran before they could walk and created shirts that players and fans hated and lost money doing it.

Theres a reason clubs dont create them and its because the extra headache really isnt worth it for the money, we can finish 1 place higher in the league and it will bring in more than we would get from a shirt. A couple of rounds in a cup would probably do the same, the overheads needed to create our own bespoke shirt is massive, Nike have it down to a T so they make money easily, a new player coming in would struggle like mad. Only way I can see it happening is it 10 clubs got together and tried it.
 
Giz73 said:
I’m 53 and have been going to matches for most of my life. I’ve accepted football has changed and the money is silly, however, we’ve had decades of mostly shite and If people want to see us compete in this league then we have to move with the times.

The days of cheap football under Murray are gone, we either suck it up or become a club like Burnley.
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The club are penny pinching over loose change and pissing off loads of loyal fans. There's a balance and they've completely fucked it up.

This is few thousand quid, 1 weeks wages for a half decent player. Not something that will make a jot of difference long term regarding our finances.

When they need the fans again some of them will have chucked it in and not be willing to dig in their pockets again.
FoldingStars said:
You might have inside knowledge but really there are a lot of negatives to it looking from the outside.

First off you'd need to design it and buy all the fabric, find a factory willing to do whatever low number you wish, then you got to take all the risk of deciding what number as theres no way unless its a bespoke factory they'll run a second or third order of 10k shirts and bespoke factories wont be cheap. Then you'd need the higher spec player shirts unless we are just only doing player level kit. Then transport from Asia to UK and the issues that brings and risks. Again we could get a british based company but good luck getting that cheap. All it takes is 1 bad shirt and sales are down and you're holding onto 25% of your stock so there goes the £1.25m or a bad season and nobody is buying it. You then run the risk of doing a castore who admit they ran before they could walk and created shirts that players and fans hated and lost money doing it.

Theres a reason clubs dont create them and its because the extra headache really isnt worth it for the money, we can finish 1 place higher in the league and it will bring in more than we would get from a shirt. A couple of rounds in a cup would probably do the same, the overheads needed to create our own bespoke shirt is massive, Nike have it down to a T so they make money easily, a new player coming in would struggle like mad. Only way I can see it happening is it 10 clubs got together and tried it.
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Buy all the fabric? 😂

Haway man you just get an expert in and farm all the work out. You do very little of the actual work yourself. You just cream most of the cash off.
 
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They can fk off with this membership program shite i knoe some leeds fans who have been going since They eere in L1 missed out on semi final tickets cos of bullshit like this
 
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