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David Bruce leaving SAFC

Grumpy Old Man said:
Bruce's most identifiable skills given his job history so far, and his performance here, are in marketing. And he's been unquestionably good at it. However, the skillset for a CEO who could be involved in noegoatiations with multinationals re sponsorship deals. handling large svale finance/treasury issue in conjunction with a CFO (especially where there potentially major construction projects in the pipeline), etc, is significantly wider. Put simply, the size and complexity of a PL club may have outgrown Bruce's skillset.
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He was CMO for an entire national league. I reckon there were some heavy-duty sponsorship and financial deals going-on there
 
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Bruce did appear to to some fantastic work and definately helped the fans /community -players connect
Everything is going swimmingly and then …..massive shame this because he is one of us ( maybe that’s not the “buisness “ way to look at things?” Can’t help feel he may be missed-Havinf some people with the club in their core is important ?
 
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phunboy said:
First Speakman now Bruce, seems like KLD and Sartori are getting their ducks in a row for next season now that we are all but guaranteed premier league football for the next season.
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Hope so. Their record of sacking managers without having anyone lined up might suggest otherwise
 
FulwellViaLeeds said:
We're hiring a CEO, they're obviously going to take on more responsibility than David Bruce.

I wouldn't at all be surprised to see KLD step back from the very hands on role he has currently, as the vast majority of PL owners do.
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I feel like this is perhaps behind a lot of it.

When you read the statement from KLD it is obviously very positive about David's work but is basically saying we want to grow as an EPL club. I imagine the restructure and CEO is part of that and the profile of person they have in mind for it is likely someone with experience maximising revenues on a vastly different scale from this time last season. The average Championship club is bringing in about 10% of what a mid table EPL club makes.

Whether that person next season is Tom Burwell or not is a different matter but you can see his profile fits better even in the short term. There will be sponsorship and advertisement opportunities to maximise and all kinds of global exposure they are looking to increase given the commercial tie-ins that KLD will be wanting to capitalise on (literally). Someone like Tom Burwell has obviously got experience there as you can see from that article linked above.

The cold, hard reality is that the the EPL is now massively defined by revenues. Leave aside on-the-pitch stuff like player trading and competing in the Champions League, the top clubs are in a whole other bracket to the mid-table clubs.
 
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