That's what's happened at the mags and fans have ended up paying even more trying to get lucky getting a few games a season. It's the same at other clubs also as it's just another way to generate revenue yet fans still don't get to many more games than they would without it as many 1,000s still join the membership for the few tickets available.
Also not every fan buying a ST to ensure a seat for selected games can afford it. Yes there is the resale but then you can only get a max £100 credit which is only a few games, plus you've got to pay it in full when it comes to renewal. As you'll know we're not as affluent up here so this isn't an option for all fans.
As mentioned, extend the stadium and make sure they milk the corporate side of things for those willing to spend more to bring in the extra £millions. This means no continuous price rises to bring us into line with other clubs that milk fans due to demand exceeding supply.
I bet more fans started going to games in the lower division than the top division. Why is that? It's because up here it isn't all about the glory days, it's about going with your parents or whoever takes you to your first match and that gets you hooked at a young age.
Fans still go to games even though the footy is shit and the weather is cold and they've fucked about with the kick off times as it's part of their social life. That's a big reason when we still got such huge crowds during the shit years as we've always had a large core of 'die hard' supporters who didn't just go to see Premier League teams, they went to see family and friends.
One thing the club doesn't want to do is cut that chain off at any point by restricting fans access. Even during the shit PL seasons 10 years ago we had over 40,000. Some of those clubs looking to expand are also potential relegation candidates so why are they doing it?
It's because footy has grown considerably since then and that's why many clubs are now looking to extend. In time some will have bigger capacities than us, plus they'll be wanting more corporate offerings as many fans are willing to spend more money. Our potential fan base will have grown in the last 10 years but being out the top league will have lost fans to the mags in certain areas. Those who chose the mags now can't get to games but fans who can still get to games may choose us instead if they can actually get to games. By getting to games, it's not just ticket revenue it's the potential of another life long fan who'd go through the good and bad times and them also spending more money on the club than a fan who can't get to games.
Look at the Brighton prices I hoyed up and what they've done in 7 years of Premier League and how they're milking fans that much they've got a massive revenue from just 31,000 fans. I bet if Brighton went down, they'd see a mass exodus of fans if they didn't compete at the top of the Championship because they've priced out many young fans with their crap concessions and higher ticket prices. Would those who've missed out think about going back when it's shit seeing what happened to them when it was good? Possibly but not all of those empty seats would be filled.
We haven't done that and have a far larger loyal fan base than most clubs. If we just keep raising prices then the more affluent will pay but then they'd be pricing out the less affluent but possibly more passionate and loyal fans who would go no matter what is served up on the pitch.
We had a huge capacity during the Roker Park days and sometimes it was in the 60k but other times it was in the 30k, sometimes 20k but neebody was bothered about empty spaces. All games have fluctuating crowds, it was around 10,000 range in the Reid era and 30,000 in Roker Park days, so if a clubs now sells out every game means fans who'd want to go are missing out.
This empty seats is a new thing that fans use to bash other clubs but so what if there's a few 1,000 empty seats up a height? Would fans not rather have cheaper seats and more fans getting to games? A seasonal increase of £100 taking the average from £400 per fan to £500 on 43,000 would be just over £4m. That wouldn't even be enough to cover the wages of a PL player. Whereas if we extended, another 10,000 extra fans paying £400 would also add that £4m, plus whatever the corporate could add. More fans and also the original 43,000 are £100 better off so may spend some on the club in some way.
With the large stadium, we could easily follow the German model and have cheaper tickets. Especially for the bairns who are the future generation of fans and fuck the greed shown by other clubs chasing the impossible dream by milking fans.
I've waffled enough and my keyboard battery is overheating so get it built and let's get carried away man