Your idea re the FA Cup final tickets has real merit for sure but I'm not sure that you've thought through your ideas on the loyalty points system. For example. What if we take 10% of tickets and put them in a ballot (Putting aside the fact that the TO can't even get simple information, like what time tickets will go on sale, correct so I have no confidence in their ability to run a ballot). All ST holders can apply, lets say only 6000 put their names into the hat. You've got a one in 20 chance of getting a ticket. So on average one ticket per season, that may be better than your current chances but it isn't going to move the needle on how many points you actually have. The rest, as you say, go into the loyalty system. When that happens the people who are "just getting tickets for anyone when they arent attending an away match themselves" will continue to buy the tickets because they probably already have the most points. The guys that miss out are the guys on the threshold already - probably 20-35 points - I would guess that they're already missing out a lot but would have to miss out even more so that those with far fewer points can go.
Just how many people are passing on tickets. Reading this thread would suggest quite a few but this forum isn't a real cross section of our fan base. So dozens?, 50? 100? If its 100 (which sounds like a lot to me) then 97% of all of our fans are using the system properly. Its not perfect and I would like to see some changes but overall I think it works even though I've missed out in the past