I always thought this award was aimed at new upcoming artistsWhy are we giving this prize to someone who's selling out stadiums currently? I couldn't give a shite that he supports Newcastle or how good/bad the album is. Hate that the likes of Fender, Fontaines, Monkeys, Charli xcx and Harry Styles have all been part of the nominations in the last few years never mind one of them winning it.
English Teacher got a massive shift in ticket sales and streaming numbers after they won last year and that should be the goal every year with this award. Promote talented smaller British acts.