Interesting stuff and I can appreciate the frustration. But speaking generally, driving prices higher is arguably more likely if there is a smaller capacity. Excess demand pushes prices higher, excess capacity should keep prices lower. From a fans' perspective, if prices are too high and seats are empty, it should drive clubs to stop price increases, if anything. It's another reason to support expansion, arguably.There is a lot of frustration for many of our supporters with the way the pricing and ticketing has gone with the new stadium so far. There are thousands on the waiting list and Everton have basically forced all non-season ticket holders who want a ticket to purchase a membership for either £35 or £60 (but the £35 one will always lose out for tickets to the £60 one as far as I am aware). This is simply to go in to a ballot where they may or may not be successful in getting a ticket each time.
Brighton was announced as a "sell out" by the club, as was last night vs Mansfield (who also brought an excellent 6K following) and yet the attendance for Brighton was 1000 short of capacity with small blocks of empty seats in certain sections and last night had the same situation, with an attendance of 48,583 - capacity is 52,769.
It's not clear why these little sections of empty areas are happening but it's likely to do with the extortionate package options that Everton have sold on to other companies that are not selling. Rightly the fans aren't happy as people are desperate to go, Everton are announcing sell outs and it seems at this rate that we will never be able to get a capacity crowd as it stands. There was also a massive area for segregation last night which seemed excessive and some are saying could be related to how the home and away fans would mix on the concourse for Cup games.
Brace yourselves for disappointing things like this with fan exploitation if you do end up expanding and the owners want to boost revenue without care for loyal supporters.