I don't think Luddites means what you think it does mind.I rarely buy or wear footy tops as its a young persons game but i bought the poppy top out of respect to our heroes of the past and i would love to have bought the rainbow top(if they had not sold out) just to piss off the luddites in our fanbase and i think that incontinent walking anus Barton has done wonders for Hummels sales! TBH i think that Hummell have cottoned o to the nostalgia bandwagon and most things with a ship badge on it will sell out especially if its a limited edition!