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Future cup games - fan experience and incentives to go

garyeaststand

garyeaststand

Winger
Rather than penny pinching for our next home cup match the club should prioritise the fan experience, and as much as people say they don’t care what other fans think it doesn’t look good closing 70% of the stadium, also the player experience must be effected playing with only 1 and a half stands open.

Start by making it as easy as possible for season ticket holders to continue their habit of going using tech, and use incentives to encourage all fans to go
  • text, email etc to season card holder confirming their seat is waiting for them with a link to the basket that allows you to purchase in a couple of clicks
  • Trial an option for season ticket holders to add home cup games to your next renewal, this can be charged and included in your direct payments, anything not used can be rolled over to next season.
  • £15 special offer as a season ticket holder (i think this is minimum allowed in cup), extend offer to members for first 48 hours of tickets sales following season card period.
  • 1 or 2 loyalty points for attending (ticket must be scanned in) stating loyalty points will be used if any Wembley visit this season is oversubscribed. Someone mentioned boro offer 2, and I’m sure you get more caps with England for home games than aways which they put in place because the home friendlies etc were badly attended.
  • 50% off voucher for the club shop to be used on the day of the game on 1 item (encourage people to use the shop and some may buy more than one item)
  • Free pint and a pie before 2:30pm - encourage people to get in the ground early and some of these may buy additional pints etc after the free one
I get the argument that if you want to go you will go, but it was hard work from the off just buying the tickets and it must have put some off, it took me over 10 clicks to purchase a seat with a decent view for example which is ridiculous. and so limited choice many were waiting to see if they would open up more areas. At one point on Friday which was prime time for people deciding what to do at the weekend, the available seats was limited to a few hundred in the corner. The club put zero effort into any marketing or selling the tickets and all this created a we don’t care if you come feel about it.

We are creatures of habits as fans, make it as easy as possible to buy tickets, use incentivise to encourage people to go and put a bit effort into the marketing.
 

garyeaststand said:
Rather than penny pinching for our next home cup match the club should prioritise the fan experience, and as much as people say they don’t care what other fans think it doesn’t look good closing 70% of the stadium, also the player experience must be effected playing with only 1 and a half stands open.

Start by making it as easy as possible for season ticket holders to continue their habit of going using tech, and use incentives to encourage all fans to go
  • text, email etc to season card holder confirming their seat is waiting for them with a link to the basket that allows you to purchase in a couple of clicks
  • Trial an option for season ticket holders to add home cup games to your next renewal, this can be charged and included in your direct payments, anything not used can be rolled over to next season.
  • £15 special offer as a season ticket holder (i think this is minimum allowed in cup), extend offer to members for first 48 hours of tickets sales following season card period.
  • 1 or 2 loyalty points for attending (ticket must be scanned in) stating loyalty points will be used if any Wembley visit this season is oversubscribed. Someone mentioned boro offer 2, and I’m sure you get more caps with England for home games than aways which they put in place because the home friendlies etc were badly attended.
  • 50% off voucher for the club shop to be used on the day of the game on 1 item (encourage people to use the shop and some may buy more than one item)
  • Free pint and a pie before 2:30pm - encourage people to get in the ground early and some of these may buy additional pints etc after the free one
I get the argument that if you want to go you will go, but it was hard work from the off just buying the tickets and it must have put some off, it took me over 10 clicks to purchase a seat with a decent view for example which is ridiculous. and so limited choice many were waiting to see if they would open up more areas. At one point on Friday which was prime time for people deciding what to do at the weekend, the available seats was limited to a few hundred in the corner. The club put zero effort into any marketing or selling the tickets and all this created a we don’t care if you come feel about it.

We are creatures of habits as fans, make it as easy as possible to buy tickets, use incentivise to encourage people to go and put a bit effort into the marketing.
Click to expand...
that went out the window with the advent of ticketmaster and a must use digital phone for ones tkt,it's fukn stupid
 
garyeaststand said:
Rather than penny pinching for our next home cup match the club should prioritise the fan experience, and as much as people say they don’t care what other fans think it doesn’t look good closing 70% of the stadium, also the player experience must be effected playing with only 1 and a half stands open.

Start by making it as easy as possible for season ticket holders to continue their habit of going using tech, and use incentives to encourage all fans to go
  • text, email etc to season card holder confirming their seat is waiting for them with a link to the basket that allows you to purchase in a couple of clicks
  • Trial an option for season ticket holders to add home cup games to your next renewal, this can be charged and included in your direct payments, anything not used can be rolled over to next season.
  • £15 special offer as a season ticket holder (i think this is minimum allowed in cup), extend offer to members for first 48 hours of tickets sales following season card period.
  • 1 or 2 loyalty points for attending (ticket must be scanned in) stating loyalty points will be used if any Wembley visit this season is oversubscribed. Someone mentioned boro offer 2, and I’m sure you get more caps with England for home games than aways which they put in place because the home friendlies etc were badly attended.
  • 50% off voucher for the club shop to be used on the day of the game on 1 item (encourage people to use the shop and some may buy more than one item)
  • Free pint and a pie before 2:30pm - encourage people to get in the ground early and some of these may buy additional pints etc after the free one
I get the argument that if you want to go you will go, but it was hard work from the off just buying the tickets and it must have put some off, it took me over 10 clicks to purchase a seat with a decent view for example which is ridiculous. and so limited choice many were waiting to see if they would open up more areas. At one point on Friday which was prime time for people deciding what to do at the weekend, the available seats was limited to a few hundred in the corner. The club put zero effort into any marketing or selling the tickets and all this created a we don’t care if you come feel about it.

We are creatures of habits as fans, make it as easy as possible to buy tickets, use incentivise to encourage people to go and put a bit effort into the marketing.
Click to expand...
How about the club tries in cup games for a change???
 
darius said:
I usually sit in the West stand, yesterday we were in the east, U3. The roof was leaking, dropping on us constantly, so we moved. Do people sit there every game it rains getting wet or is something being done about it?
Click to expand...
I noticed loads of leaks in the east stand too. Also that new electronic board, the flashing off the wall in front of it was getting distracting at times.
 
darius said:
I usually sit in the West stand, yesterday we were in the east, U3. The roof was leaking, dropping on us constantly, so we moved. Do people sit there every game it rains getting wet or is something being done about it?
Click to expand...

Same here. Was like Old Trafford
 
Anyway, to answer the question I'd seen a very good suggestion the other day about rolling points up for attendance.

Something like attend round 3 get 1 point, if you've done that and we're at home round 4 you get 2 points. If you didn't attend round 3 you'd just get 1 for round 4. And so on and so forth.
 
HABA87 said:
Anyway, to answer the question I'd seen a very good suggestion the other day about rolling points up for attendance.

Something like attend round 3 get 1 point, if you've done that and we're at home round 4 you get 2 points. If you didn't attend round 3 you'd just get 1 for round 4. And so on and so forth.
Click to expand...
1 point for purchasing a ticket, 3 or 5 if it is used.

Club also missed out by closing the black cats bar, imo.

Always used to be full for cup games with quite a few upgrading for the cup games.
 
ned_werby said:
Incentive to go? Win a few.
Click to expand...
Exactly. Not a dig at OP cos some good suggestions there. But it’s the overall recent cup record that means people don’t bother.

We get to a semi or two in next 3/4 seasons for example it’ll give people more hope it’ll be repeated.
 
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