I think pro Sunderland was always the way to go. The sports washing one was never ever gonna fly.
I appreciate the time and effort So37 have gone through - fair play to them all. I admit I'm ignorant to the work required and the processes you go through. I think most average fans probably just assume the club puts these cards and 'bin liners' in place. Many away from these boards and social media won't even know they exist. I know me father doesn't, and he's been going to games long before we had chevrons on the shirt
@DonaldDownTheWing 
. I've learned more about So37 this morning from
@Doberman's posts than I have the entire time they've been operating.
If I could level one real criticism at them, it's that it's a bit of a closed shop. They ask for donations on here, but won't let on what the designs are. I appreciate ya can't please everyone, and there's time constraints, but when I asked what the display would be I was told it was a surprise. And then people get salty when ya say ya didn't twig the significance of the silver chevrons. There's three groups of us in our WhatsApp group in various parts of the ground, all old enough to have had Hummel strips, and none of us got it. And whose idea the Sheff Utd badge was a coupe of seasons ago I'll never know.
All I'm really trying to say is a little more fan engagement over design at the design stage may have prevented some of the criticisms after the event.
Still, well done, and if it's over it will be a miss.