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We are the best supported club in the Championship


Agree totally. The best measure would be a post second world war average, as a lot of clubs simply gave estimates. Also as an example
1891-92
1) Everton 10,730
2) Sunderland 8,225
3) Bolton 7,500

Now shit like that is killing our average, against the likes of Leeds, Chelsea, West Ham etc
I might get a post war one done , I think I can get all the info.
If it doesnt move us up the chart I will conveniently drop this matter.
Look no further , although from 5-6 years ago so will be slightly inaccurate but can’t see the order having changed much.

There’s always one

Well since WW2 Villa have averaged 40,000 in a season only 5 times, we’ve done it 20 times, we’ll take no lessons from them on attendances.
Including this season it will be 8 times villa have averaged over 40k. Still well behind Sunderland mind. Our ground extension will see over 40k averages for the foreseeable future though I’d say, not including the season the building of the new stand starts which will lower capacity .
 
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Attendances are funny things. It's not always the higher the league the bigger the crowd. Mediocrity can set in, even in the PL, and crowds dwindle after a few seasons. Nothing like a promotion campaign or just a general feeling around the town/city for a team etc. to get attendances up.

In 97/98, in the second tier, we had a season ticket sell out. 30k average (before expansion) and probably for some games would have got over 40k. But then when we got comfortable in the PL, under McLaren, the same enthusiasm wasn't there.
You are right about the enthusiasm level.

Keegan came to the mags, you had your era with Ravinelli and we had Reid, all within a few years of each other. All three teams had the big money signings and played some cracking entertaining football. It really lifted North East football. If we are getting 41k crowds now, we will be back to 44k on promotion, but not really packing the place out with the excitement levels. Fair played to Newcastle, they have mostly been able to sustain it, but even in the PL during bad seasons had the occasional crowd that was more around the 45k level.

To me it feels like a team can have a quick burst, uncover some gems in the transfer market a new manager and style of play, something that gives the team a boost but it never seems to last. The ultimate being Leicester, which for some reason just worked one season. But, it never lasts. It feels like a couple of decades you could dream about slowly building, getting better and better. These days it feels that unless you are a super rich club with big cash injections way beyond your income, then the ultimate aim is to become a mid-table boring club like Villa where nothing ever really happens and people struggle to remember if you are in the Premier League or not. Look at the current bottom 3, West Ham, Everton and Southampton all had their share in recent years of pushing towards those top 6 spots but have faded away badly.

There was always hope but now it feels like the best most can hope for is to enjoy the individual match days and not finish too low in the premier table. Part of us wish we could be bought out by a big sugar daddy while at the same time knowing there is a fair chance that would be someone of low moral standards, a complete loon or best case scenario is the club loses it's identity and becomes the latest plastic followed club leaving real fans to say "no listen to my accent, I was there in the early 90s, I don't have a Chelsea tattoo".
 
Look no further , although from 5-6 years ago so will be slightly inaccurate but can’t see the order having changed much.


Including this season it will be 8 times villa have averaged over 40k. Still well behind Sunderland mind. Our ground extension will see over 40k averages for the foreseeable future though I’d say, not including the season the building of the new stand starts which will lower capacity .

Well done fella. I was going to work from home tomorrow as well and do that in my cough marginal time. Might as well go in now , save my work from home for a sunny day.
 
I wonder how much some of those clubs would benefit from bigger grounds? If you look at the likes of Norwich, Luton, Burnley, Rotherham, Sheffield U. Watford etc they are basically full every match.
That's part of what I was getting at earlier as some grounds limit how many fans they can get but it also drives up prices. Some clubs generate more revenue than us yet have 1,000s less average crowds and that's often because the demand exceeds supply so they can charge more on average per fan. It's far easier to charge than to develop/rebuild the stadium for some clubs but this means it cuts out fans who would normally go to the match but can't due to lack of tickets or prices out of their budget.

I waffled a whole lot more earlier in this thread HERE but here's the image from 2018/19 showing Villa, Leeds and Norwich generating over £10m. Look at Leeds with £18m and that's from an average of 34k fans. In the Championship we got £9m in 2016/17 with an average of 41k and our tickets prices haven't doubled since then. We'll do well to get half that this season given the lost revenue from selectively opening the Premier Concourse and losing out on higher ticket price sales.

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Having our huge capacity of SOL along with the affordability of tickets means there's no real restriction on supply (unless we ever got to the top half of the PL again). If next season we matched the pricing structure (including amount of ticket available at that price) of a few clubs mentioned in this thread then we'd see a few less 1,000 on our average and vice versa, if they had the capacity and matched out pricing then they'd see 1,000s on their average.

This is certainly one huge positive of the SOL capacity as it means the owners don't have to start pricing out fans, plus we have the option to expand to more than enough. There are a few clubs that may offer cheap seats but as a percentage of overall tickets available it will be smaller than SAFC.

That's why sometimes the dick waving about attendances these days isn't really a fair comparison when people just look at the attendance numbers. I've just found this on google images and it's the PL numbers from 2016/17 and look at Boro as they nearly got the same revenue as us that season. Yet they averaged 30,499 ( ) and we averaged 41,287 ( ) so that's nearly 11,000 more fans per game or at least 200,000 less fans over the PL season (over a quarter less even with the 2 heads factored in). That's because of the ticket pricing structure and amount available as a Boro fan pointed out earlier in the thread here as their prices are substantially higher than ours this season looking


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This doesn't take into account Cup games etc and I know the tickets are initially cheaper but even those would make minimal difference overall and these are the home games played that season. By quickly hoying in the figures of a few PL teams above and got this. It's not to the penny, probably not even the pound but it shows that per fan we generate less. It's clear the North/South divide as look at the prices.



Also bear in mind that this is the average so the £350 adult ticket for SAFC in 2016/17 with have also had a reduced kid/OAP ticket driving down the average price to £210. This shows it's not all adults at the game and we have some of the cheapest discounted tickets (and more availability). Some clubs with smaller grounds may not offer as many seats as we can given the capacity. Again this is what's good about the SOL that it allows cheaper tickets for all.

Well done if anyone got this far without closing the thread 🤣 Like I said in my last post, regardless of all the waffle above trying to add some balance, we still have a larger hard core of fans (along with passionate) who would go no matter what the division and even with more expensive tickets. Some of the evidence of this, is the years of shite we've put up with and the huge away following we have compared to most clubs as "Sunderland takeover everywhere we go" 😎

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That's part of what I was getting at earlier as some grounds limit how many fans they can get but it also drives up prices. Some clubs generate more revenue than us yet have 1,000s less average crowds and that's often because the demand exceeds supply so they can charge more on average per fan. It's far easier to charge than to develop/rebuild the stadium for some clubs but this means it cuts out fans who would normally go to the match but can't due to lack of tickets or prices out of their budget.

I waffled a whole lot more earlier in this thread HERE but here's the image from 2018/19 showing Villa, Leeds and Norwich generating over £10m. Look at Leeds with £18m and that's from an average of 34k fans. In the Championship we got £9m in 2016/17 with an average of 41k and our tickets prices haven't doubled since then. We'll do well to get half that this season given the lost revenue from selectively opening the Premier Concourse and losing out on higher ticket price sales.

Logon or register to see this image


Having our huge capacity of SOL along with the affordability of tickets means there's no real restriction on supply (unless we ever got to the top half of the PL again). If next season we matched the pricing structure (including amount of ticket available at that price) of a few clubs mentioned in this thread then we'd see a few less 1,000 on our average and vice versa, if they had the capacity and matched out pricing then they'd see 1,000s on their average.

This is certainly one huge positive of the SOL capacity as it means the owners don't have to start pricing out fans, plus we have the option to expand to more than enough. There are a few clubs that may offer cheap seats but as a percentage of overall tickets available it will be smaller than SAFC.

That's why sometimes the dick waving about attendances these days isn't really a fair comparison when people just look at the attendance numbers. I've just found this on google images and it's the PL numbers from 2016/17 and look at Boro as they nearly got the same revenue as us that season. Yet they averaged 30,499 ( ) and we averaged 41,287 ( ) so that's nearly 11,000 more fans per game or at least 200,000 less fans over the PL season (over a quarter less even with the 2 heads factored in). That's because of the ticket pricing structure and amount available as a Boro fan pointed out earlier in the thread here as their prices are substantially higher than ours this season looking


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This doesn't take into account Cup games etc and I know the tickets are initially cheaper but even those would make minimal difference overall and these are the home games played that season. By quickly hoying in the figures of a few PL teams above and got this. It's not to the penny, probably not even the pound but it shows that per fan we generate less. It's clear the North/South divide as look at the prices.



Also bear in mind that this is the average so the £350 adult ticket for SAFC in 2016/17 with have also had a reduced kid/OAP ticket driving down the average price to £210. This shows it's not all adults at the game and we have some of the cheapest discounted tickets (and more availability). Some clubs with smaller grounds may not offer as many seats as we can given the capacity. Again this is what's good about the SOL that it allows cheaper tickets for all.

Well done if anyone got this far without closing the thread 🤣 Like I said in my last post, regardless of all the waffle above trying to add some balance, we still have a larger hard core of fans (along with passionate) who would go no matter what the division and even with more expensive tickets. Some of the evidence of this, is the years of shite we've put up with and the huge away following we have compared to most clubs as "Sunderland takeover everywhere we go" 😎

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If we get back to premier league the club needs to price more realistically. Another 100 quid on adult tickets. Less on others like u22 u16 etc obviously. That only adds another 5 quid per game.
 
Our support is fantastic but remember we are a 1 city club like the mags. I'd expect us to have bigger support than most other clubs
 
If we get back to premier league the club needs to price more realistically. Another 100 quid on adult tickets. Less on others like u22 u16 etc obviously. That only adds another 5 quid per game.

Why though? If we do get back there, the gate money becomes a much smaller proportion of our overall revenue, with TV, sponsorship and merchandise becoming more significant. The matchday price needs to remain affordable or we will be excluding fans who can’t afford it when we really don’t need to.
 
If we get back to premier league the club needs to price more realistically. Another 100 quid on adult tickets. Less on others like u22 u16 etc obviously. That only adds another 5 quid per game.
Is that to build up revenue? The problem is that you'd add to the revenue but you'd also price out some fans so overall the actual increase wouldn't simply be 40,000 fans paying the extra £5. Say an average increase of £3.50 per fan per game (with kids/adults mixed in) with a 40K crowd works out at just over £2.5m more revenue. It sounds like a lot of money but as a percentage of the PL prize money (isn't it £100m PL money just for finishing bottom?) it's only a small percentage.

That's also discounting the fact that raising prices means we'd sell less tickets so lose that revenue. You could lose a 1,000 off the average by increasing the price so that lost revenue would come off the £2.5m increase above making the increase in revenue even less. By pricing out some fans, how much of a player does that extra revenue buy? At this moment in time, will the club think it's financially better to just leave the tickets as they are for a low to mid 40K average? Again this is the beauty of the large capacity SOL as we can offer some of the cheapest tickets and don't have to price out fans like other clubs do. Once demand increases if we ever get high again then they will no doubt put up prices. It may unfortunately price out some fans but some fans may still justify paying the extra if the football on the pitch is half decent and not the crap that got served up last time we went down from the PL.
 
Is that to build up revenue? The problem is that you'd add to the revenue but you'd also price out some fans so overall the actual increase wouldn't simply be 40,000 fans paying the extra £5. Say an average increase of £3.50 per fan per game (with kids/adults mixed in) with a 40K crowd works out at just over £2.5m more revenue. It sounds like a lot of money but as a percentage of the PL prize money (isn't it £100m PL money just for finishing bottom?) it's only a small percentage.

That's also discounting the fact that raising prices means we'd sell less tickets so lose that revenue. You could lose a 1,000 off the average by increasing the price so that lost revenue would come off the £2.5m increase above making the increase in revenue even less. By pricing out some fans, how much of a player does that extra revenue buy? At this moment in time, will the club think it's financially better to just leave the tickets as they are for a low to mid 40K average? Again this is the beauty of the large capacity SOL as we can offer some of the cheapest tickets and don't have to price out fans like other clubs do. Once demand increases if we ever get high again then they will no doubt put up prices. It may unfortunately price out some fans but some fans may still justify paying the extra if the football on the pitch is half decent and not the crap that got served up last time we went down from the PL.
Maybe....but hopefully the giveaways are a thing of the past. I think most would / could pay a bit more tbh.
Why though? If we do get back there, the gate money becomes a much smaller proportion of our overall revenue, with TV, sponsorship and merchandise becoming more significant. The matchday price needs to remain affordable or we will be excluding fans who can’t afford it when we really don’t need to.
I chucked in a suggestion of a 100 quid increase for adult tickets. Could be less. But although it may be a small proportion that's no reason not to reconsider what premier league prices should be.
 
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Upping ticket prices is no way to get extra cash. Improving the match day offering and commercial side are the key to boosting none tv related income in the short term. Could be a thread on its own to be honest.
 
Upping ticket prices is no way to get extra cash. Improving the match day offering and commercial side are the key to boosting none tv related income in the short term. Could be a thread on its own to be honest.
Certainly agree on commercial side. That was seriously lacking in latter years in PL. But it's not unrealistic for the club to charge more for tickets in the PL, while noting arguments for affordability.
 
Yes if we are bottom feeders. We will be back to selling out if we are in and around top 6 like we were in those years you quote
This
We all know some that would return but only if top 10 or even pushing top 6.
We already hit 400000 when mid table in second tier -not a lot to push on
You have tio think -we’ve had lads shocking years and still fans turn out
It needs ti be harnessed to push forward not be taken for granted
 
Upping ticket prices is no way to get extra cash. Improving the match day offering and commercial side are the key to boosting none tv related income in the short term. Could be a thread on its own to be honest.

Aye given that lot up the road are likely to eating further into the ‘mixed’ areas of Durham, upping our ticket prices when we still have plenty space in the stadium seems like a silly idea to me!
 
Certainly agree on commercial side. That was seriously lacking in latter years in PL. But it's not unrealistic for the club to charge more for tickets in the PL, while noting arguments for affordability.
That part is a fine balance imo as we've a lot of support on lesser wage than many in Manchester or London. Perhaps increase west/concourse and east stand tickets but keep corners and behind goals as affordable as possible? Its a better middle ground than screwing the supporter base of all its cash and finding ground half empty. Its the same with tax, tax too much and its actualy counter productive. Get the commercial side right and they'll see increased income, they don't seem interested yet as have had plenty of time to sort it but the COO has done nothing about the obvious issues.
 
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