My thinking exactly.Ok so you think empty seats looks poor on TV?
Well imagine this
Look North music starts and serious looking Mag news reader intones “Sunderland Football club were today ordered to pay £1.2 million pounds compensation to the family of eight year old Jordan Rogers after he sustained a life changing traumatic brain injury after being hit on the head by a beer bottle thrown from the upper tier of the Sunderland stadium. The judge increased the award as this occurred after a series of similar incidents and it appeared the club had failed to act on the advice of Safety Officers and fans representatives. Nobody at Sunderland was available for comment so we go over now to the Al Qaeda Stadium to discuss the issue of fan safety in football grounds with Amanda Stavely”
That a good look?
It'd be much cheaper to deal with the problem & take preventative measures now, rather than burying their collective heads in the sand, and hoping no serious injury will occur, and then suddenly having to deal with a very costly law suit, brought against the club, by a seriously injured fan.