William Storey



Reading that article it appears he wasn't even involved despite what Storey may say -

“Rich Energy OMG Racing is not, and has never been, sponsored by William Storey.

Rich Energy OMG Racing is not, and has never been, sponsored by the Rich Energy brand owners.

“Rich Energy OMG Racing is sponsored by RichOMG Limited, the global sales and distribution rights holder for the drinks, Rich Energy (classic) and Rich Energy Sugar-Free."

Rich OMG Ltd appears to be owned by one Alan Lowe, who is also the sole director-
Companies House

I've no idea if he has any current dealings with William Storey, but it is an odd story itself.
And that company has net current liabilities of over £1M
 
Class. I’d of loved him to be the owner just to see him windmilling mad bob and all the other shite hawks.

Football and accounts would have been shit, but the comedy would have helped
 
Sponsorship obligations, at least in part perhaps? I can't imagine it's all related to the distribution of a product that barely seems to be available, though I could be wrong
Still not a good look, although without an I&E or full notes to the accounts it’s difficult to know the full details.

Could even be money put into the business by the director as a loan - that wouldn’t necessarily be presented as a long term liability.
 
Sponsorship obligations, at least in part perhaps? I can't imagine it's all related to the distribution of a product that barely seems to be available, though I could be wrong
As far as I can work out, he doesn't provide any sponsorship. It appears he (or whoever owns the RichEnergy brand) let's the 'sponsored' team use the branding and obtain distribution rights in the hope it generates sales of cans.

This raises the questions of who actually owns the RichEnergy branding and what is #bullshitbillys role? None of which is clear.
 
As far as I can work out, he doesn't provide any sponsorship. It appears he (or whoever owns the RichEnergy brand) let's the 'sponsored' team use the branding and obtain distribution rights in the hope it generates sales of cans.

This raises the questions of who actually owns the RichEnergy branding and what is #bullshitbillys role? None of which is clear.
I don't doubt your assessment although I would suggest that Storey likes to give the impression that he does (or did). Most things associate with the wretched man are about as clear as mud. Here's an article from Motorsport that tries by fails to shed a bit more on things and fails largely do to the contradictory stories that always seem to fly around when Storey is about.

 
Most things associate with the wretched man are about as clear as mud.
That is certainly true.

The only company he appears to have been a director of is Lightning Vollt Ltd (formerly Rich Energy Ltd). The company is currently in liquidation and the progress report from March this year shows substantial claims by non-secured creditors including one from "a party connected to the company"-
LIGHTNING VOLT LIMITED (Companies House)
 
I don't doubt your assessment although I would suggest that Storey likes to give the impression that he does (or did). Most things associate with the wretched man are about as clear as mud. Here's an article from Motorsport that tries by fails to shed a bit more on things and fails largely do to the contradictory stories that always seem to fly around when Storey is about.


Yep - according to #bullshitbilly the only authorised distributor of Rich Energy is now BTCC. However the only place you can buy RichEnergy is from OMGRacing 😂
 

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