Football Index - A warning/cautionary tale for football fans.

Yeah I didn't want to post about it yesterday after the match because it's a real kick in the balls for some people, but noticed also that a Tory MP for a place called 'North West Durham', which I assume is somewhere down South, is also raising it in parliament.

I think they've acted in incredibly bad faith, the Gambling Commission responded was a complete abrogation of their responsibilities to punters. They might as well not exist if they can't figure out this is a ponzi scheme and that it's the fault of bettors if they go under and take all their cash.

Scumbags.
It was something that was on my “things to do list” that thankfully I nivver got round to investigating. I’d automatically assumed the company were dishing prize money out on a weekly basis like the lottery on fantasy football type stuff.
A marra who’s been knee deep in the city and gambling world for decades told me to stay well clear just after lockdown last year when I asked how it worked. He also reckoned the gambling commission would take a kicking ower it eventually.
 


Saw the adverts and kept meaning to find out what it was all about, but didn’t bother thankfully. Amazing how much cash people have disposable to sink into stuff like this though.
 
To be fair, some of The Athletic's own podcasts took deals with them. They're not clean either (credit for at least being honest about it in the copy).

It was painted as some sort of stock market, but the second I logged on it was painfully obvious it wasn't. Thankfully, I was only convinced to put £20 in by a mate for a laugh.
 
I remember when this on TalkSPORT constantly and thinking "hang on, who decides the value and how it changes?" Ronaldo is valued at 5.44 or whatever...it all felt very dodgy.
 
I started by putting in £100

when it went tits up 2 1/2 years after the initial input they said it was worth £570

When they went bust I received £84 back from the administrator.

2 1/2 years of gaming for £16

Happy with that
 
Posting this because there is a strong likelihood that their target audience is squarely the type of Pure Football poster who sadly can be roped into thinking this is actually a fair test of their knowledge. Unfortunately there is no mainstream coverage of the collapse of this to counter their aggressive advertising, and they are preying on average fans, rather than savvy investors.

I'm not invested in Football Index in any sense, but it is part of the general sports data world and so I've been aware of it's internal machinations for a long time and I admit I've always been a pessimist about what I consider a ponzi scheme. I think people should be aware that any money they put in will almost certainly be lost.

FI describes itself as a football stock market, where you buy the players at a price, and if they do well, the price goes up and you can then sell to others coming in at a higher price. If they do badly, you lose money on your initial investment.

Sounds kosher? It isn't. The problem with FI is that like any great ponzi scheme, it relies heavily on a huge number of ever-growing people buying the commodities all the time. If people stop buying players, FI users already invested are left with nobody to sell their shares to. For the first few years, FI had a 'quick sell' button that would sell the player back to FI for a lower price, but in Summer of last year, that was removed and things began to change quite a lot.

Since July, they have initiated at least 3 fundamental changes to the way 'dividends' (betting profits, effectively) are paid. They had a couple of 'reviews' where they artificially lowered the price of almost every player in the game. A player valued at £15 a share in May 2020 was reduced to around £5 per share in July. They then removed the 'Quick sell' button and effectively locked a solid proportion of their core users into a loss at that stage. Many of them chose to stay, hoping that the platform would take off again and their value would go back to what it was.

Of course, this hasn't happened. Their CEO left around Christmas, and last night at 8pm they announced a 30 day notice that they're having another 'Dividend Restructure'. To give you some idea of what this means in net terms, someone like Jadon Sancho who is clearly a superstar and very young (ie: an ideal buy, right?) was valued at £7 yesterday and today has a real value of just 45p.

In effect, Football Index are changing the terms of their customers' bets after the fact. Whatever your position on gambling, that is deeply unethical and should be a massive story, yet so far, there was just one story on the Guardian in January. Now, if you google FI, you'll see blogs that are paid by FI to do 'tips' and no coverage at all of any changes. Even their own website's 'news' section has zero coverage.

There are people on FI who have put tens of thousands in - some will undoubtedly have put even more in during the rush of 2018 when most players seemed to be making money. These are ordinary lads, they thought it was a no-loss proposition, or more importantly, they backed their own football knowledge. It's a complete f***ing tragedy that a lot of ordinary football fans will have lost all of their savings on this through no fault of their own.

Don't be one of them, please.


Heard their ads on some mainstream football podcasts, did sound a bit dodgy tbh.
 
Talksport used to have an employee of there’s on every Monday and Friday reviewing and previewing the results and fixtures and speculating who’s prices look like they would rise and fall. Dodgy as fuck.

Yeah I can't remember if it was one of the athletic or the ramble pods. Guess there's not much regulation in who can advertise.
 

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