Grumpy Old Man
Striker
I would say the much more likely scenario is that SD signs a five year deal with the company paying up front for the contract.
He pockets the money then leaves the new owners with the shite contract, along with shite academy, players etc etc![]()
That's not what the Molson Coors deal is about. These are supplier deals. It's not about maximising what's coming in; it's about minimising what goes out. MC will have got the deal because they'll have offered the deepest discount on the wholesale price per barrel. It's about keeping the profit margins on the beer up.