I would disagree.There is no disputing that it is more tantalising for an armchair fan to watch a Newcastle team with Mbappe, Bale....who else has been mention Haaland (though in reality it will be a team of African mercenaries and South American nobodies milking the teet of Newcastle), than a dull, say Norwich, team on a rainy Monday night.
But you have to think about financial risk (impact on brand value) which is more often than not asymmetric in nature. The upside, of a more exciting provincial team is negligible in comparison to the downside risk that another incident shines the media spotlight on Saudi. If I am a brand I want positive reflection not negative reflection. This is not anti-Newcastle, this is business reality.
i don't think the negative aspect of Saudi ownership impacts sales.
I think the amount of people who would choose not to subscribe to the premier league because of the Saudi ownership is so small it won't be factor in marketing strategy.
I'm sure there will be plenty of people hoping the other side stuff us because they don't like the Saudi ownership but do you really see people cancelling sky sports over it.