A warm, fuzzy glow?
Seriously, the feeling I've got is that this is not a money-making venture. If that were the case, they'd be investing via their partnership, which is an equity fund, whose purpose is to invest money on behalf of investors,and make a return on it for them That they're doing this as individuals suggests something different. More than one poster has used the term "legacy project". That's a quasi-philanthropic thing where the primary aim is to leave something behind that you'll be remembered for; if you can make some kind of capital profit as well, that's even better, but it's not the primary motivation. It's also worth remembering that buying the club and getting us into the PL will probably cost less in total than Ashley's asking price for Newcastle (and with none of the baggage that comes with owning them).