The T20 is not a difficult sell at the major test grounds.
The FTECB want to create an environment for the mythical new fans.
So how can we do that, highly paid experts in marketing were asked.
I know, let's have 8 franchises at grounds that are full already.
Then cherry pick all the decent players from the other areas
Result, the same grounds are sold out, whilst swaves of the country have places full of the mythical new fan base lives, but they are unable to see any of these games in the flesh.
Still they can watch on telly they say, when the do, and young Keanu wants to go and see a game, from his home in Carlisle, his dad says, nope 200 mile round trip to watch Dwayne bravo, Chris Gayle, narine, Finch, Maxwell, etc etc, can't be doing that, as petrol will by £2 a litre
But dad I want to watch the England players, sorry son, none of them will be playing as otherwise engaged.
FTECB it's been a fantastic success and people now know all these players from Australia and windies
The England team? Well we hold the ashes but are ranked 5th overall.