Which bit is utter horseshitLook, I get that his job is to make the right noises, get the fans behind the project and hopefully create better times for the club. He certainly is accomplishing the first two if the response on here is anything to go by.
That said, there's absolutely no need to make up some utter horseshit about Newcastle to pander to the masses. It's both cringeworthy and unprofessional.......and that goes for any of our players/owners saying disparaging things about Sunderland.