Well they've certainly won the SMB! People can't stop talking about them!
If it really bothers you so much then I don't get why you reply in them? Or even not start some SAFC only threads?
I for one don't mind and enjoy seeing the pisstaking of the mags. Can happen all summer for all I care. For years of my youth they were classed as 'bigger', were generally above us in the football league. To relegate them and secure our safety I'd have probably chopped my own arm off for a few years ago.
Just enjoy it, unless you have a secret affiliation with them. Forget the north east connection cos those fuckers have never, and never will give Sunderland any respect.
Social media is full of them bragging about the England football team staying in a hotel in Newcastle instead of Sunderland. So to be frank, that's how pathetic they are.
'Obsessed'. Actually, I probably am, but I'm certainly no worse than what those stuck up unsuccessful, deluded bastards are. I have strong connections to Washington, and unfortunately there's some 1992rs that still to this day do and say anything to bring down down Sunderland and slag off a Mackem accent.
Hope they rot to the conference. They've done the first part of the journey


