Tourism and marketing massively helps Newcastle. From April to October it’s rammed with stag / hen / weekends away who all pump fortunes into the city. To meet demand, investors open more hotels, bars and restaurants.
It’s been marketed really well also. Is Newcastle the 8th best party city in the world ? Probably not but plenty of people heard about it and wanted a piece of the action.
Also, love it or loathe it, Geordie Shore was huge advertising. It was the most watched programme on all of MTV Europe and these viewers saw a city that provided cheap laughs, drink and lots of shagging. Again, hey presto, people want a piece of the action.
I could go on, the Great North Run is a great advert. If it had of ended in Seaburn instead of shields it would have been a different story.
Sunderland needs to capitalise on it’s coast. I’m pleased it is starting to do so as personally I spend a lot of time there. As I keep repeating, the better the whole region is the better for all.
It’s been marketed really well also. Is Newcastle the 8th best party city in the world ? Probably not but plenty of people heard about it and wanted a piece of the action.
Also, love it or loathe it, Geordie Shore was huge advertising. It was the most watched programme on all of MTV Europe and these viewers saw a city that provided cheap laughs, drink and lots of shagging. Again, hey presto, people want a piece of the action.
I could go on, the Great North Run is a great advert. If it had of ended in Seaburn instead of shields it would have been a different story.
Sunderland needs to capitalise on it’s coast. I’m pleased it is starting to do so as personally I spend a lot of time there. As I keep repeating, the better the whole region is the better for all.