It's how big a risk that's the worry - committing to it without any market research to find if this mythical new audience actually exists. Youngsters participation and interest in all sports is dwindling and ECB are to be commended with their efforts to arrest this with the Chance to Shine initiative. That began, however, long before Graves' tenure. My gripe is with his autocratic and impulsive manner. Clearly we have apposite views on the merits of him - I have no problem with that.
No, I think I probably share your view of him as a human.
But the thing about a 'mythical' new audience annoys me. 9.5 million watched the 2005 Ashes, there is no myth. It's a great game and it can get people interested when it's available to them.
We keep hearing that live TV is dead but things like Murray Wimbledon finals, last year's WC etc prove that wrong. I think the Hundred will eventually provide big moments even if it's a poor bastardisation of cricket.