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Can anyone explain to me how sport travel agencies get away with selling tickets at ridiculus prices?

For example from an swedish sport travel agency..

28/12 Sunderland v Blackpool
South/North Stand - 1495 SEK (~ £130)
East/West Stand - 1795 SEK (~ £157)

16/1 -11 Sunderland v Newcastle
South/North Stand - 1895 SEK (~ £165)
East/West Stand - 2395 SEK (~ £209)

That's the prices for 1 match ticket.

How do they get away with it?

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