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Ship Badge to come back permanently?


I don't mind the old badge being used on retro kits but I have no problem with the current one. Just keep it. There are many more things wrong with the club than the badge.
If its doable ( fa fifa) just produce two kits one with old and one with new and let the public choose what they want...im sure they would sell more kits ..your right there are more important things for the club to be doing at the moment but it is an important element to some fans just look at the number of posts on the subject !Just let the market do what it wants ...I do wonder if the mention of the badge by the club is just a distraction as we all know it will cost money to change all the signage ,letterheads and all the detritious involved with a brand symbol and we know these lot dont want to spend owt.My guess is after a few months they will say we have decided to keep the present badge but will produce a few retro strips and merchandise to remember our heritage... and they will probably say we will relook at this if and when no sorry when we get back into the premiership...

One thing is for sure there will have been meetings with fanatics and hummel and the club discussing how to sell more stuff and the old badge is probably an easy choice but creating some sort of campaign around the choice of badge and brand identity might just another strategy...perhaps within our broad church of supporters our PR and branding experts might like to comment.
That's what ships looked like when we were successful, man, get a grip.
:lol: :lol: :lol: :lol: the stone age you mean ...Suddick circa 1879

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Give the fans the best of both, home shirt stays with modern badge, then knock up the away kit in a retro style and put the ship on her. It’s not rocket science, then pump out a mixture of merch like they have this year, but better quality with a load of licensed Hummel vaux retros. Someone get me a job to sort it 😅
 
Sunderland…. Always looking backwards.

Roy Keane? Bring him back!
Old badge? Bring it back!
The mines? Bring them back!

Do any other clubs have such ridiculous levels of nostalgia in the fan base?
 
Sunderland…. Always looking backwards.

Roy Keane? Bring him back!
Old badge? Bring it back!
The mines? Bring them back!

Do any other clubs have such ridiculous levels of nostalgia in the fan base?
Would love Keane or Allardyce back in some capacity....wouldn't want the old ship badge back though.
 
I don't understand why at a time when people were simplifying badges we complicated ours.

I wouldn't mind any badge as long as its stitched and not ironed on.

I don't think they were simplifying them at the time, that really started a few years later. We just complicated ours in a period a bit after others started doing it, but a bit before the simplification started
 
A Japanese car manufacturer that's not even in the city itself?

Brilliant that. Absolutely brilliant
It is in the city itself. The Washington boundary in that area ends and becomes Sunderland where the old railway line was just beside the fire station in Sulgrave. Its postcode is also SR5, not NE37.

Really hope if we do change badges it isn’t a shite basic as fuck round badge like loads of clubs are seemingly going down. Hope we keep the current one tbh but would also love the blue sea ship badge, not the 90s one.
 
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Would love Keane or Allardyce back in some capacity....wouldn't want the old ship badge back though.
I would as the current badge is a right hotchpotch of a design.
Modern updated badges tend to be more simplistic and ours if anything looks old fashioned.
A Japanese car manufacturer that's not even in the city itself?

Brilliant that. Absolutely brilliant
The Nissan plant is within the City of Sunderland mind.
 
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It is in the city itself. The Washington boundary in that area ends and becomes Sunderland where the old railway line was just beside the fire station in Sulgrave. Its postcode is also SR5, not NE37.

Really hope if we do change badges it isn’t a shite basic as fuck round badge like loads of clubs are seemingly going down. Hope we keep the current one tbh but would also love the blue sea ship badge, not the 90s one.
Admittedly I wouldn't know where the city boundary is

Poster was being sarcastic anyway

Agreed on the round badge.

Is it @Bamber who did the YouTube video posted on this thread?

He included tonnes of shit generic round badges out there

As he said too, they're basically all the same design save the inner logo
 
I don't think they were simplifying them at the time, that really started a few years later. We just complicated ours in a period a bit after others started doing it, but a bit before the simplification started
Man City introduced their shield, eagle, boat and banner badge the same year we introduced our current crest so others were also going more “heraldic” with theirs the same time we introduced the current badge.
 
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