Ship Badge to come back permanently?

[Superkenwynejones]

Appeasing the fans with retro Hummel kits and the old badge to make up for not spending any money this summer and a shite manager incoming can see it now.

 

[Undisputed Truth]

Only way to sort this one out is a vote made available to fans via the club site. For me it's the old one. For many it's not.

 

[Father Jack Hackett]

Surely he has higher priorities than the club crest

He’s responsible for branding. It’s one of his jobs

 

[Mackem00]

probably the least important issue at the club at the moment. how much are they going to waste on this shite?

the use of the old badge is very clever marketing currently, taking advantage of the popularity in retro kits etc.. but its just a passing phase.

Agreed.

Also the new badge symbolized a new start and era which coincided with the best/attacking/entertaining football most of us have seen in our lifetime. Why hark back to the depressing old days of later years Roker Park and the drudgery that came with it?

 

[admwil]

There is a poster on his here mocked up a modern version of the ship badge and has it as their avatar, which looks great imo

@pegasus was it you?

 

[Roker Scoreboard]

the old one is great, but thats exactly what it is. an old badge. the club are being very clever in using it for merchandising and retro kits etc.. but thats how it should stay. we currently kind of have two club crests. its great. just leave it alone

The current crest looks more old fashioned than the ship badge imho

 

[MackneyHackem]

Hopefully they can bring back the three day week and giving pregnant women thalidomide while they're at it.

 

[Flavonoids]

Hope not. Looks like a child drew it. On the back of a packet of Seabrook ready salted.

Cheap and old fashioned, not in a good way.

It's graphically, and commercially light years ahead of the current heraldic horror.

Oh whey, no accounting for taste.

 

[Tony Towers Fanclub]

Hope not. Looks like a child drew it. On the back of a packet of Seabrook ready salted.

Cheap and old fashioned, not in a good way.

Or… simple, straightforward and very much a modern-looking club crest especially when compared to the fussy and over-complicated current manifestation.

Just look at the crests/logos of the world's biggest clubs and biggest brands. Instant impact, instant recognition, that's what you are after. And minimalism will (nearly) always rule there.

The current Sunderland crest wouldn't even make the longlist if a new one was being devised today. It served its purpose for when we moved from RP to SOL. That was over 25 years ago. Time to move on (or back, but with a 21st Century twist, perhaps).

 

[SAFC11]

I think the current one is more old fashioned in it's design than the ship badge

I would certainly get rid of the scrolls etc on it. But I think the main bulk of the design is better. Not keen on the shape of the ship one.

 

[Roker Scoreboard]

Agreed.

Also the new badge symbolized a new start and era which coincided with the best football most of us have seen in our lifetime. Why hark back to the depressing old days of later years Roker Park and the drudgery that came with it?

Always thought the current badge is a right hotchpotch and thrown together by a GCSE art class.

 

[ftm1971]

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Aye, get rid of that, the badge equivalent of VAR

 

[Father Jack Hackett]

Agreed.

Also the new badge symbolized a new start and era which coincided with the best football most of us have seen in our lifetime. Why hark back to the depressing old days of later years Roker Park and the drudgery that came with it?

Like we just have with everyone going mental for Hummel?

We also won out only trophy in the last nigh on 80 years with the ship one as the official badge. It was on Stokoe’s suit.

 

[MadMackem10]

Those who went to Roker Park will want the old badge...those who have only ever known the Sol, will want the present badge. Simple as that.

I’ve only ever known the sol and I prefer the ship badge. I think it’s cleaner and fits more into current design trends

 

[The Rolls Royce]

Eh? Where have I said that? Other than Boro, Chelsea and Bristol City, I’m struggling to think of others who have anyway.
Man City had a circle badge years back and reverted to it - because the 90s shite isn’t good for branding.

Villa Brighton Brentford, Sheffield United. Luton is a bit different but still sort of follows the style.

Leicester, Blackburn, QPR, Swansea, Millwall.

I can go on, but cheap and nasty simplification is the way forward.

 

[prideofhylton]

You could level that at the current hotchpotch of a badge we've got now.
Modern way is to have a simplified badge which the Ship version was.

why not have half n half then?

 

[Alfa]

Those who went to Roker Park will want the old badge...those who have only ever known the Sol, will want the present badge. Simple as that.

I went to RP for 20+ seasons and have been going to the Sol since it opened.

I prefer the more simplistic ship badge. As others have said it clearly symbolises the heritage of the area.

 

[Grimes]

I’ve only ever known our current one. If they bring back the ship badge then they’ve got to decide on the blue or black one which will cause even further divide. Just leave it imo.

 

[Eric gates hair]

Man City have went back to their older badge it looks much better .
Ours is just a shit heraldic mock up.

I’d rather have the ship one.

 

[rubberface]

I went to RP for 20+ seasons and have been going to the Sol since it opened.

I prefer the more simplistic ship badge. As others have said it clearly symbolises the heritage of the area.

Same.