FalkirkMackem
Winger
That’s the spirit!
And it’s exactly this attitude and doubt that are nails into the coffins of many a Sunderland business.
This will be part of every dog walk down the beach now, and although it’s not often I get out on an evening, it will definitely be a destination I will head too.
Support it or lose it, it’s as simple as that!
If we keep assuming that we shouldn't build anything in Sunderland "because nobody will come" then things are never going to change here.
It's a cycle of negativity. The image of the city is not going to change until we push for things which question conventional thinking.
Our seafront is a huge asset and we should be pushing to steal the Tyneside crowd from Whitley Bay, Shields etc.
Not trying to put it down, it's great to see the ambition, just being realistic.
There's only so far a "build it and they will come" mentality will take you.
An outdoor venue like that will always struggle to attract the footfall necessary to support so many businesses outside of the summer months.