Get Into Em
Winger
It's how it uses a school shooting scenario to sell stationary and other items that I find really distasteful, then it got to the skateboard and had to ask if it's a spoof.
Then the opening sentence on the tweet "survive the school year"
Surely you're taking the piss here?
This is an organisation set up by (I believe) people close to the victims of the Sandy Hook Massacre to try and raise awareness of school shootings.
It's highlighting what a generic school should be like, and using the 'back to school' message ironically. I wouldn't be surprised if I saw the 'survive the school year' slogan on an ASDA 'back to school' campaign. They're spreading a message of 'this is what school going back to school should be like, but in reality, it's this'.
It's using these stereotypes as a powerful message. It's not 'selling' stationary.
The fact it's offending people means it's been successful. You should be offended as that is what's happening in schools in the US.