A club like ours isn't going to make fortunes in hospitality which is how clubs like Fulham and west ham do it, they sell tickets as part of a weekend in london experience, it's embarrassing if you ask me, football has grown too big and "tourists" should stick to Bucky palace.
But since the cats now out of the bag we have to capitalise on the Netflix series and with that still reasonably fresh in people's minds we need to invest to get back to the premier League and potentially have a Sunderland till I die feature over the next couple of seasons which shows that, it doesn't even need to be behind the scenes, just bring an end to the series with us retiring to the prem.
Then we can exploit that, particularly in America, I men's for fuck sake we play in red and white and the us and south America is full of sports fans who love an underdog. We should be a marketers dream yet instead we're pissing about masquerading as a league one club.