SAFC annual accounts OUT NOW


I'm sure it made up for the £200m or so he lost. 😂


New TV deal is worth approximately 50% more. Not sure how much we get at the moment, but it should have gone up a canny bit.
I can see this new tv deal costing clubs a canny few season ticket renewals/matchday sales to be honest!
 
I agree. It's the first season I haven't had a season ticket since the mid 90s.
I think this one will have been a ‘trial’ for many n early season didnt seem bad. The lack of sat 3pms is fecking dire.

My argument is i bet half the sat lunchtime selections barely get watched v the others n prem games.
 
I'm not sure why people care so much about the clubs finances. It's not your money to worry about.

It's not like the financial situation at the club has anything to do with the players we can buy, job security for employees, possible points deduction or wether or not the club can continue to operate.

So lots of people diving into business when it's nothing to do with us supporters.

Can give you a canny indication of the club’s ambition and plans for the future however
 
I'm not sure why people care so much about the clubs finances. It's not your money to worry about.

It's not like the financial situation at the club has anything to do with the players we can buy, job security for employees, possible points deduction or wether or not the club can continue to operate.

So lots of people diving into business when it's nothing to do with us supporters.

Funny that, I kind of understand the view point that people arent that interested in finances, but given it's a game led by money, I'm far more of the side interested in it.
 
Certain posters have claimed we’ve been spending nearly as much as we can which is clearly bollocks.
Its like when Short started talking about fair play rules, totally suits the clubs narrative.
I think if they dont make a huge push next year they never will (assuming we dont sneak play offs).
Spot on mate,the push should have this season though.Almost every poster knew coming up to the Jan window that with a little bit of ambition we could have done it.Now if we fail to go up a couple at least of our star players will leave,could be more with Neil,and Cirkin yet to sign contracts.I dont have confidence that the huge war chest will be spent well or even spent at all.
 
Decent if a fairly basic analysis.

Sunderland posted a pre-tax loss of £8.6million ($11.12m) in their annual accounts for the year ending July 31, 2024, a figure that would have almost doubled had the club not sold striker Ross Stewart to Southampton.

It is the 18th consecutive year Sunderland have recorded a deficit, with pre-tax losses since 2006 now totalling £276.6m.

Stewart’s sale on transfer deadline day in summer 2023 banked the Wearside club just under £7m once Stewart’s former side Ross County took their 15 per cent of the profit on the deal.

That reduced the club’s operating loss of £16.9m, though they still lost just under £9m for the second year running, reflecting the difficulty of achieving sustainability — an aim of majority owner and chairman Kyril Louis-Dreyfus — in the EFL Championship.

The operating loss was 82 per cent higher than 2023, as increased wages, transfer fee amortisation and non-staff expenses swamped the club’s £2.7m revenue increase. Even so, Sunderland’s operating loss is the 10th-best result in the Championship based on most recent figures, with over half of the league booking more than £20m in losses before player sales.

Despite the losses, the club’s annual accounts show that it has no issues complying with the EFL’s profitability and sustainability rules (PSR).

Despite the losses, the club’s annual accounts show that it has no issues complying with the EFL’s profitability and sustainability rules (PSR).

Sunderland’s combined pre-tax loss over the three-year cycle was £24.7m. That was more than the lower loss limit of £15m, which applies to Sunderland as they have received no ‘secure funding’ from their owners in recent years.

Pre-tax losses are not equal to PSR losses though, which allow for several deductions. After those deductions, most notably the high estimated cost of running a Category One academy, The Athletic projects Sunderland had at least £20m in PSR headroom last season.

After years of poor transfer dealings, Sunderland’s focus shifted to putting player trading at the centre of their business model following Louis-Dreyfus’ arrival.

The 2023-24 accounts are the first to show that strategy bearing fruit: the club banked £8.9m from player sales, more than the last four seasons combined and the highest single-year figure since their 2017-18 Championship relegation season. 2024-25 will be higher again following the sale of Jack Clarke to Ipswich Town last August.

Coming the other way, Sunderland spent £6.9m on new players in the 12 months to the end of July 2024, a sum which covered the arrivals of Nazariy Rusyn from Zorya Luhansk, Romain Mundle from Standard Liège, and seven other first-team players. The club’s squad at the end of last July cost £18.4m to assemble, the 10th-highest in the Championship.

Notably, Sunderland appear to have received pretty much all of the Stewart fee up front.
Sunderland’s revenue in 2023-24 rose to £38.1m, a £2.7m (eight per cent) annual uplift.

The disparity between relegated clubs and the rest of the Championship, however, remains stark. Sunderland’s total revenue last season was less than the £47.8m Leeds United, Leicester City and Southampton each received via Premier League parachute payments, as well as the £39.1m second-year payments Norwich City and Watford enjoyed.

Of clubs without such payments, Sunderland’s income was the second-highest in the division, only trailing Bristol City (£42.4m).

Sunderland’s wage bill rose by £5.8m (22 per cent) in 2023-24, pitting them ninth in the Championship based on most recent figures.

Unclear from the accounts is where the costs of removing both Tony Mowbray and Michael Beale from the dugout have been recorded. Their departures may account for some of the wage bill increase.

The club’s wages-to-turnover figure jumped 10 per cent to 82.2 per cent, the ninth-best wages-to-turnover number in the second tier. Eleven of 24 clubs spent more than 100 per cent of income on wages at last check.

The transfer strategy embarked upon by sporting director Kristjaan Speakman since his arrival, alongside Louis-Dreyfus, has started to have a sizeable impact on Sunderland’s finances, with the sales of Stewart and Clarke alone bringing in a little under £20m in the past two seasons.

However, the club’s wage bill has roughly doubled in two years of Championship football, and precedent dictates that the cost of competing at the top end of the second tier will only continue to increase.

Of 106 Championship clubs to submit accounts since the beginning of the 2019-20 season, just 15 posted a profit and three of those suffered relegation.

Clarke’s sale to Ipswich should reduce losses from last season’s level, while a further sale before the end of this July could push Sunderland into profitability for the first time in 19 years. More likely to end years of losses — and reduce the need to sell young players— would be achieving promotion this season.

For all there have been improvements in the club’s finances, the grim reality of the Championship is that no one who stays there makes any money, while a return to external lending might disadvantage the club against other promotion contenders.

Sunderland are fourth in the table, with a slot in May’s play-offs looking increasingly likely.
 
J have claimed we’ve been spending nearly as much as we can which is clearly bollocks.
Its like when Short started talking about fair play rules, totally suits the clubs narrative.
I think if they dont make a huge push next year they never will (assuming we dont sneak play offs).
Like who? I've never seen a single post saying we're near spending anything like near an amount that would end up running up losses near our PSR limit?

We are being ran as a business within a certain model. We're still losing cash but that can hardly be avoided if you are going to be reasonably competitive in this league.
 
So we have lost around 16.5m in two years and the rules say we can lose 40m over three!

Looks like we're doing very well indeed.

WBA will probably see a points deduction coming their way over the next year or two.

We're looking at having something like 20-23 million to spend on fees and wages in the summer without player sales.
 
Like who? I've never seen a single post saying we're near spending anything like near an amount that would end up running up losses near our PSR limit?

We are being ran as a business within a certain model. We're still losing cash but that can hardly be avoided if you are going to be reasonably competitive in this league.
the last accounts, and various other times posters have claimed the club are spending as much as allowed which is rediculous.

@Grumpy Old Man may have felt that was the case but i appolgise if im thinking of someone else.
I think the club have waffled about it too despite in no danger of approaching it.
 
the last accounts, and various other times posters have claimed the club are spending as much as allowed which is rediculous.

@Grumpy Old Man may have felt that was the case but i appolgise if im thinking of someone else.
I think the club have waffled about it too despite in no danger of approaching it.
Not me mate. I've always been clear that we're currently nowhere near the loss limits
 
the last accounts, and various other times posters have claimed the club are spending as much as allowed which is rediculous.

@Grumpy Old Man may have felt that was the case but i appolgise if im thinking of someone else.
I think the club have waffled about it too despite in no danger of approaching it.
Literally nobody has? Certainly not the club! Feel free to prove me wrong by providing quotes of those who have.

People have mentioned other clubs sailing close to the limits but not us.

You were allowed lose £39M over 3 seasons. We have lost £5M, £9M and £8M. £22M. There are certain things that don't count towards the loss figures too. The figures aren't up for debate. We have loads of wriggle room and nobody can say anything else!
 
We're looking at having something like 20-23 million to spend on fees and wages in the summer without player sales.
Would all depend how the 8m losses are treat, are they paid back from and fees incoming or left to tick over, then there’s the new players this year and their wages, and any stuff done to the stadium.

Looks like the current owners won’t go too deep into debt, doubt we are gonna worry ffp, so all depends how much they want to push the boat out and what sales happen and what they will be replaced by, as it’s not just the fee that will cost, better players will invariably ask for better wages, especially if/ when we get promoted
 

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