NYMackem
Striker
At £30 a shirt, both my kids would have one and I would buy home and away for me to play 5 a side in. At £50 a shirt I won't be buying any.I'm not expert on this but I would have thought that lowering the price may also damage the brand/image of the club, potentially seeing the shirts as 'cheap' and likely to impact sales. Manufacturers may not like this.