Of course we sell more shirts than any other league one club, we are f***ing Sunderland in league one! Dont take us for granted though. It's a dangerous route to take to instantly dismiss the grievances of a fanbase who remain loyal despite the failures we've endured.
Two relegations plus two years at our lowest ever level and you expect me to pay the same price as when we were in the premier league? No thanks.
I'm not expert on this but I would have thought that lowering the price may also damage the brand/image of the club, potentially seeing the shirts as 'cheap' and likely to impact sales. Manufacturers may not like this.